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My Viral Content Buzz Case Study: How to Get Found on the Internet

Viral Content Buzz StumbleUpon case studyLast year we announced our new kid: Viral Content Buzz. We’ve been diligently going through (and beyond) the To-Do list since then and even though the project can be considered pretty established now, I still have my wow moments with it.

One of them is a little case study of how VCB is able to revive a pretty dead site.

I have a little website which I don’t have time to focus on. It was started as a hobby and sadly, times got too busy too fast.

The site has a part-time editor (not that the person has a bunch of time for it either) and basically it is maintained as follows:

  • I try to write at least one article a month for it (I write for a lot of places but I only have 24 hours a day, so nothing personal here!);
  • The editor finds at least 4 more contributors a month from My Blog Guest articles collection;
  • All articles are shared through official social media channels.

The site wasn’t doing well in Google and it was doing pretty average on Twitter and Facebook.

A few weeks ago I submitted my own article to Viral Content Buzz and it worked!

***There’s always that feeling when you are building a tool and you are full of excitement and hopes but then you see it actually working and that’s the best reward you can get…

Anyway, the traffic isn’t crazy so far, but if you see what it used to be, the progress is huge for the half-forgiven (still loved) site:

Viral Content Buzz case study

Here’s the project stats from VCB:

StumbleUpon case study

As you can see, it was pretty-well seeded on StumbleUpon and if you look at its StumbleUpon reviews, it got quite a few natural likes there which must have meant it worked!

StumbleUpon reviews

If you look at traffic sources, StumbleUpon is its largest source now:

StumbleUpon traffic source

(Yes, SU traffic isn’t that great when it comes to user engagement, but it’s still not bad!)

StumbleUpon traffic

Viral Marketing Generating Machine?

No… Whenever you see someone call their site / service like this, run!

I say, this little case study is perfect illustration of how Viral Content Buzz should work: It just seeds a couple of initial votes and let your content quality do the rest for you! The better content, the more odds you have to get more shares and likes!

Here’s what we are trying to accomplish with ViralContentBuzz:

  • Use the platform to put your best content in front of influential social media users. It’s tough to be alone and website owners usually are. What works? How to get attention? You can’t just build something and wait when it’s discovered. The Internet is huge – you can’t hope your gem will be found by accident (I mean, there are accidents of course, but come on! that’s a poor marketing model)… Viral Content Buzz is the most “unintrusive” way to “pitch” your content to social media users. Mind that we encourage our users to be selective, so if they share your articles, that must mean you are on the right track!
  • Use the platform to *test* your content… Not all my articles did well on SU; some of them did better on Twitter than Facebook… Depending on how your content spreads within Viral Content Buzz, you can mildly adapt your efforts. For example:
    • In my case above (if I cared more about that site), I’d go ahead and use some love from StumbleUpon Paid Discovery
    • Or if I saw it was getting more traction on Twitter or Facebook, I’d consider other types of social media advertising
    • Or if I saw it’s doing well on Pinterest, I’d go ahead and use that to grow my Pinterest network (liking, thanking, following those who support my staff)…

ViralContentBuzz is not an automated machine… Nor it is supposed to *fake* it that your pages enjoy some social media love. It’s the way to get discovered and move forward accordingly (if you deserve it). It’s meant to show you the direction.

Viral Content Buzz show you the direction

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  1. 11 Responses to “My Viral Content Buzz Case Study: How to Get Found on the Internet”

  2. Very cool case study showing how a site with virtually no traffic picked up after using VCB.

    I have experienced something similar when submitting one of my old neglected sites.

    More importantly I have been using VCB to help promote all content marketing efforts we do on behalf of clients and guess what? That’s also working extremely well.

    But like you pointed out it only works as well as the content is. Since users only share based on the merits of the content alone there is sort of a “content Darwinism” type of effect where content only gets shared if it’s worthy of being shared.

    So the system is fair and works great if users are willing to do the work of creating awesome content that people will want to share.

    By Gerald Weber on Jul 22, 2013

  3. What a fantastic case study, Ann!

    I absolutely love ViralContentBuzz’s motto ” It’s the way to get discovered and move forward accordingly (if you deserve it). It’s meant to show you the direction.”

    How ingenious and very accurate.

    I’ve heard of VCB before (I first discovered it via a banner ad on but I’ve not actually registered .

    After reading this neat case study, I’ll definitely be looking into VCB to see how it works for me and my blog.

    This isn’t my first time visiting your blog, Ann, but this is my first time leaving a comment.

    I just wanted to say that you’re doing some great work with all the amazing networks you’ve developed to help us bloggers. Thanks for everything and your continued efforts.

    I’ll be sure to share this case study with my social circle.

    Keep up the great work and I look forward to connecting more with you soon. :)


    By Ti Roberts on Jul 23, 2013

  4. Thanks for all your support, Ti. I know we haven’t talked to each other much but I’ve been seeing you on MyBlogGuest and I so much appreciate your support and feedback here!

    By by Ann Smarty on Jul 24, 2013

  5. Hello Ann,

    I have been using Viral Content Buzz and I do notice that my content is getting shared. I think it is a great tool for traffic. I haven’t been consistent in using it as much as I should but I am going to get back on it because when I do use it I see that I get results. Thank you for sharing these statistics with us!

    By Maketta on Jul 24, 2013

  6. From an announcement on myblogguest, I was one of the earliest users of ViralContentBuzz. But frankly, I forgot all about it. I think it is time to revive the relationship :)

    By Ajeet on Oct 8, 2013

  7. I understand that Viral Content Buzz is not an automated application. I just want to clarify are contents posted here go for quality check before approved (I guess it should be), and if so, what are the parameters.

    By Rajeev Bagra on Jan 5, 2015

  8. Hey Rajeev, yes, the content is moderated. We have a FAQ explaining quality guidelines:

    By Ann Smarty on Jan 6, 2015

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