What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford, and so many others. But let’s think online companies, since this is our main business environment….
Suppose you are planning a website. You already know what it will be about and now what? Yeah, you need to name it. And that’s where you first get into trouble. You might want your site name to contain your main keyword and most obviously you find that all the hot catchy names are already…
If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. And now a follow up…
Focusing on your targeted keywords in the domain name is rather a disputable question. Yet domain name optimization has proved to be highly effective in terms of rankings. Suffice it to say that in some cases (especially when dealing with long tail and when combined with couple of other favorable factors) key-phrase-based domain name can…
