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Calls To Action Follow-up: Who and Where?

My old post on calls-to-action attracted a number of comments asking for advice on my readers’ current website design. I am not a professional web designer, so the only way I can find the best solution is by experimenting and testing. Yet, effective conversion rate optimization can boost your revenue, so it is worth every…

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How to Watermark Your Images and PDF Files for Brand Awareness and Copyright Protection

[Updated November 27, 2016] Having a couple of hours of free time on the holidays, (instead of having at least some rest) I decided to take time looking for the ways to brand my images and PDfs I spread online. Basically I was looking for some basic tools that would place a cute watermark on…

How to Test Your Site Usability with Five Second Test and Twitter
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How to Test Your Site Usability with Five Second Test and Twitter

A few days ago I tested this blog homepage with one handy tool I recommend trying: Five Second Test. That was both fun and useful. Now what I did: got a screenshot of the blog home page; filled in the form; uploaded the screenshot there; posted the generated link at Twitter and asked my dear…

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SEO Logo – What Should It Tell Your Customer?

You might have already noticed (after my color branding, SEO Slogans and branding outside SEO) that I’m particularly interested in overall SEO niche marketing and branding recently – well, that’s all because I am just starting promoting my brand and service and so the topic seems new and exciting to me. Today I am going…

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Color Branding: Geographic and Niche Targeting

A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche to niche. Color theory deserves…