My Blog Guest

Set Aside Your SEO Ego and Set Reasonable Keyword Goals

*This is a guest post by Nick  LeRoy*

Everyone wants to rank number one for trophy keywords within their industry.  What they fail to realize is that rankings for these terms is not always the best.  While traffic sent to your site is important it isn’t nearly as important as conversions.  Think about it this way, would you rather have 10,000 visitors visit your site and only 50 convert or have 200 visitors and 100 convert?  Traffic is important but conversions should always be your top focus.

Ranking For Trophy Keywords

Trophy or ‘money’ keywords are what I refer to as any keyword that drives a ton of traffic but is also extremely competitive.  I have already mentioned that traffic does not always equate to high conversions but some people don’t seem to care.  When you’re attempting to rank for trophy keywords it’s very important to analyze your competition.  Below are three things you must look at. Read on: Set Aside Your SEO Ego and Set Reasonable Keyword Goals

Huge! Search & Social + 10e20 Merge = BlueGlass Interactive

Now, this is a huge day and exciting news! Search & Social (the company I work) has merged with 10e20 and Brent Csutoras, Inc. to form one AMAZING all encompassing online marketing agency, BlueGlass Interactive, Inc.

I know I am biased but I am sure this merger is going to bring together the web most powerful marketers and form the Internet largest marketing agency.

I am happy to be part of something that huge and I hope we are going to face many exciting changes.

P.S. [offtopic] If you’ve been trying to contact me lately and never heard back, I have some personal issues now and will be back soon!

Testing WordPress-to-Lead for Salesforce CRM Plugin

Contact pageIf you are addicted to Wordpress as much as I am, you are most likely to be subscribed to Yoast.com and you should have seen this post reviewing WordPress-to-Lead for Salesforce CRM plugin. As I was just looking for some good plugin to enhance my contact page as well as organize my leads, I promptly decided to give it a go.

This post described my whole experience of the plugin installation and customization.

The steps are as follows: Read on: Testing WordPress-to-Lead for Salesforce CRM Plugin

SEOsmarty Named #10 Most Popular SEO Blog by Wikio

Wikio rankI was contacted by the representative of the most popular (I guess) European information portal and news aggregator – Wikio.

The good news is that SEOsmarty.com was ranked #10 among most popular blogs in the SEO category according to Wikio.

The weird news is that SEJ is not ranked in top 20 at all but I like the company nevertheless: Read on: SEOsmarty Named #10 Most Popular SEO Blog by Wikio

Link Building is Still a Numbers Game

The following is the guest post by Brandon Hopkins

When it comes to ranking being first is the only thing that matters. Last month I had a site that has been ranked #2 for it’s main keyword move up to #1, want to see what the traffic was like? Check out the screenshot below.

ranking stats

As you can see from the picture the site went from about 130 to 900 visitors in one day. Early the next morning, the site moved back to #2 and had 319 visitors. For this small niche, ranking #1 is about 7x better than #2! So if anyone ever tells you “The top 10 is good enough!” or “If you can get into the top 3, you’ll be OK“, those people have no real experience with being #1. So what makes the difference between a #1 and a #2 ranked site? Links, of course. Read on: Link Building is Still a Numbers Game

Find Your Most Useful Content with Help of Copy Heat Map

Copy heat mapWhat determines the usefulness of some of your content (as compared to the rest of your articles you write)? The number of people who found it valuable enough to link to it? The number of people who found it great enough to Tweet it or vote on social media? The number of people who re-blogged it? There are plenty of criteria and it is a wise idea to evaluate your content against various combinations of the criteria. Another wise idea is to try to realize which part of one particular article accounted for its popularity and apparent “usefulness”. And here’s a great way to do that: see which part of your article is copied more than the other parts and thus get a clear understanding of what exactly appealed to your readers. In other words, create a copy heat map of you posts. Read on: Find Your Most Useful Content with Help of Copy Heat Map

I am Twitter Bad Ass! What about You? :)

We have set up a fun quiz together with Gerald that tells you which type of Twitter user you are. Go take the quiz and let me know your result!

Here’s mine:

Learn Which Type of Twitter User You Are

My Result: Twitter Bad Ass
You Tweet like a bluejay on crack! You spend hours upon hours each day/week
finding quality content and relevant news to tweet to your followers. You have a reputation for tweeting quality content and along with this comes a small cult
following that thanks you. Excellent job you “Twitter bad ass”!

Twitter bad ass

Quiz School Take this quiz & get your result
My Result on Learn Which Type of Twitter User You Are » fun quizzes
Real Time Web Analytics