Set Aside Your SEO Ego and Set Reasonable Keyword Goals
*This is a guest post by Nick LeRoy*
Everyone wants to rank number one for trophy keywords within their industry. What they fail to realize is that rankings for these terms is not always the best. While traffic sent to your site is important it isn’t nearly as important as conversions. Think about it this way, would you rather have 10,000 visitors visit your site and only 50 convert or have 200 visitors and 100 convert? Traffic is important but conversions should always be your top focus.
Ranking For Trophy Keywords
Trophy or ‘money’ keywords are what I refer to as any keyword that drives a ton of traffic but is also extremely competitive. I have already mentioned that traffic does not always equate to high conversions but some people don’t seem to care. When you’re attempting to rank for trophy keywords it’s very important to analyze your competition. Below are three things you must look at. Read on: Set Aside Your SEO Ego and Set Reasonable Keyword Goals
If you are addicted to Wordpress as much as I am, you are most likely to be subscribed to 
I was contacted by the representative of the most popular (I guess) European information portal and news aggregator – 
What determines the usefulness of some of your content (as compared to the rest of your articles you write)? The number of people who found it valuable enough to link to it? The number of people who found it great enough to Tweet it or vote on social media? The number of people who re-blogged it? There are plenty of criteria and it is a wise idea to evaluate your content against various combinations of the criteria. Another wise idea is to try to realize which part of one particular article accounted for its popularity and apparent “usefulness”. And here’s a great way to do that: see which part of your article is copied more than the other parts and thus get a clear understanding of what exactly appealed to your readers. In other words, create a copy heat map of you posts. 
