SEO Consulting Blog - SEO Smarty

Ask Me a Cool SEO-Related Question, Get it Published on My Public Mailbox

SEO q&a *Update: I have added the index of published questions at the end of the post – stay tuned!*

Some time ago I wrote a review of an interesting start-up called Cc:Everybody that lets you store useful email correspondence that is worth being shared and publish it online.

I have created my public email inbox there but I’ve had no time to figure out how to play with it properly. The service developer has emailed me recently with the great idea:

Use the tool as the email Q&A service!

Now, if you have any cool, tricky or weird SEO (or blogging) question, please email me at seosmarty@cceverybody.com and if I like your question (and providing I know the answer LOL), I will reply to you and make the question-answer public in my inbox. Read on: Ask Me a Cool SEO-Related Question, Get it Published on My Public Mailbox

SEO Ethics | 4 Comments » | 2010-08-29

We Have Just Launched a Game Changer in the Search Industry

As much as I love tools, you can imagine how excited I am. However what I am thrilled to share today is not exactly the tool: that’s the advanced scalable search marketing platform. On Monday we (and by “we” I mean our company BlueGlass) launched SecondStep (in private beta, but you are more than welcome to apply!).

Similar to the way that Project Management software helps companies manage the sales process or the project management flow, SecondStep is revolutionary in the SEO field as it is a complete (all-in-one) SEO auditing, tasking and workflow solution designed to bring scalability to agencies, in-house SEOs, search consultants and media networks.

I wasn’t involved in creating and testing the tool much (as I had other tasks to do) but I am as excited as the rest of our team as this is really huge!

Here’s some recent coverage for more information:

SEO Ethics | 11 Comments » | 2010-08-17

Do You Blog on Trending Topics? Do It Right to Get Noticed and Get Ranked!

Blog on hot topics Your blogging style is up to you. I for one usually shy away from newly hot and trending topics for various reasons: firstly, I am not based in the USA and thus I am slow in learning what everyone says, secondly, seeing great coverage, I usually have hard time finding what to add.

And to tell you the truth, I come to realize this is a mistake. Trending topic coverage is GOLD. Oftentimes it never fails to engage existing readers and attract new ones no matter how well it has been covered before you.

Let me just share one personal example. Do you remember the time when Google started experimenting with “search within search” option allowing users to search within a popular site right from the initial SERPs? I didn’t cover the news but my guest blogger did: and voila! I had tons of comments, trackbacks and even CNN coverage (journalists always look for bloggers’ take on the trending topic)!

So no matter what your attitude towards blogging on what everyone blogs is, my advice would be: do it. Chances are that will bring you plenty of exposure, fans and links. The key of course is to make it right. Read on: Do You Blog on Trending Topics? Do It Right to Get Noticed and Get Ranked!

Blogging | 38 Comments » | 2010-07-30

Set Aside Your SEO Ego and Set Reasonable Keyword Goals

*This is a guest post by Nick LeRoy*

Everyone wants to rank number one for trophy keywords within their industry. What they fail to realize is that rankings for these terms is not always the best. While traffic sent to your site is important it isn’t nearly as important as conversions. Think about it this way, would you rather have 10,000 visitors visit your site and only 50 convert or have 200 visitors and 100 convert? Traffic is important but conversions should always be your top focus.

Ranking For Trophy Keywords

Trophy or ‘money’ keywords are what I refer to as any keyword that drives a ton of traffic but is also extremely competitive. I have already mentioned that traffic does not always equate to high conversions but some people don’t seem to care. When you’re attempting to rank for trophy keywords it’s very important to analyze your competition. Below are three things you must look at. Read on: Set Aside Your SEO Ego and Set Reasonable Keyword Goals

SEO Copywriting | 24 Comments » | 2010-06-28

Huge! Search & Social + 10e20 Merge = BlueGlass Interactive

Now, this is a huge day and exciting news! Search & Social (the company I work) has merged with 10e20 and Brent Csutoras, Inc. to form one AMAZING all encompassing online marketing agency, BlueGlass Interactive, Inc.

I know I am biased but I am sure this merger is going to bring together the web most powerful marketers and form the Internet largest marketing agency.

I am happy to be part of something that huge and I hope we are going to face many exciting changes.

P.S. [offtopic] If you’ve been trying to contact me lately and never heard back, I have some personal issues now and will be back soon!

Viral Marketing | 9 Comments » | 2010-06-22

Testing WordPress-to-Lead for Salesforce CRM Plugin

If you are addicted to Wordpress as much as I am, you are most likely to be subscribed to Yoast.com and you should have seen this post reviewing WordPress-to-Lead for Salesforce CRM plugin. As I was just looking for some good plugin to enhance my contact page as well as organize my leads, I promptly decided to give it a go.