5 Referral Marketing Strategies to Win More Sales

5 Referral Marketing Strategies to Win More Sales

Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough to not sell them something they don’t need. The way to win trust only comes in three forms: You’ve built trust by getting to know who you’re selling to…

[Quick tip] How to Use Search Console To Improve & Increase CTR

[Quick tip] How to Use Search Console To Improve & Increase CTR

Note from Ann: You may have noticed that I seldom publish guest tips, only when they are very practical and to the point. This one is useful and many website owners overlook this. Even if your website has a strong and high quality link profile, not necessarily it will appear on Google’s first results. Your…

[Quick Tip] How to Find Most Valuable Keywords to Create Content

[Quick Tip] How to Find Most Valuable Keywords to Create Content

Keyword research is still an integral part of content creation, mostly because search engine rankings are unarguably (and possibly sadly) the best source of free traffic… but also because it’s a huge source of inspiration showing you what people in your niche are interested in and what hasn’t been covered well enough yet. Speaking of…