Website Architecture and Seo Copywriting
As search engines evolve beyond basic keyword matching, so does search engine optimization strategy. Google is using hundreds and thousands of ranking signals, so we cannot possibly reverse-engineer all of them. What we do know for sure is that Google uses semantic analysis to better understand the context behind any query and machine learning to…
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….
[Updated on November 2021] Long time ago I wrote a short (yet quite complete) post on image SEO which obviously needed an update, so a couple of weeks ago I wrote a bit more detailed and up-to-date article on optimizing images for search and social media. Image optimization is important for many reasons, including better…
I don’t do tool reviews often, so you know if I am taking the time to share one, it must be worth it! In this article I am going introduce you to a pretty awesome SEO dashboard called SE Ranking. The platform has a gazillion of features, so I am not going to describe all…
As of yesterday, Google is not showing the featured page in organic results. That is, if previously you were ranking in Google’s top 10 and were featured, now you are just featured. The official claim is that this has been done for “decluttering” search results. What does this move mean for web publishers? Let’s try…
I am sure you’ve searched Google recently. Probably even today. And if you have, you may have seen a helpful box featuring a quick answer to the query, with a link to the source. That’s Google’s featured snippet (previously known as an answer box). There’s no way you may have missed those because they are…
The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images). Limit number of…
