Ultimate Guide To Measuring Your Video Marketing Efforts

Ultimate Guide To Measuring Your Video Marketing Efforts

Video marketing is not just a trend, and it doesn’t mean you have to make dance videos on TikTok. But if you’re not already using video in your marketing strategy, you’re falling behind your competition.  If it wasn’t already, LinkedIn has been promoted as the new best friend of businesses looking to add video marketing…

A Detailed Guide to Writing Listicle Articles

A Detailed Guide to Writing Listicle Articles

Listicle articles are popular among bloggers. They don’t require writing tons of information on a particular topic. Instead, this type of article embraces a wide range of different service or product items in one place. The goal of listicles is to get people familiar with various products. So, how to write a listicle piece of…

How to Get More Reach and Shares on Your Social Videos

How to Get More Reach and Shares on Your Social Videos

Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read that much and images aren’t nearly as dynamic. Companies and small businesses realize the power of video and plug into the video making trend. Maxwell Hertan, Director of Megaphone…

HOW TO: Re-package Your Best Content for More Exposure (and Links)

Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article…

How Seasonal Trends Inform and Direct Your Content Strategy [Updated]

I spoke on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon last year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action….

Set Aside Your SEO Ego and Set Reasonable Keyword Goals

Everyone wants to rank number one for trophy keywords within their industry.  What they fail to realize is that rankings for these terms is not always the best. While traffic sent to your site is important it isn’t nearly as important as conversions.  Think about it this way, would you rather have 10,000 visitors visit…