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Home / Digital Marketing Ethics / Am I NOT Allowed to Link (Legally)?

Am I NOT Allowed to Link (Legally)?

I am not that good at ranting. I don’t believe in SEO outing or spreading SEO FUD.

Today’s post is not a rant though. It’s a question.

A quick intro: since Google started cracking down on (huge) companies that have been accumulating links for ages, I am getting occasional requests to remove links here and there.

I have never sold a single link in my life, so all the links I am asked to remove are quite natural and authentic. But I am not the one to teach. If they want their links removed, sure, I do that.

Then one thing happened that got me asking: “Am I not allowed to link to other sites? I mean legally”.

One of my sites is hosted by BlueHost and a few days ago I got the following notice of alleged infringement on that website from them:

notice =of alleged infringement on your website

Wow. Of course, some misunderstandings may happen. I thought that was about an image I (or one of my contributors) may have used or some copied content.

But no. That was about the link:

(Click for a larger version that broke my theme)

So yes, I linked to the company quoting the source, right inside the article with no “dirty” anchor text (actually I linked their name when quoting the source of the stats in the article).

So my question is: what does “unauthorized” link mean? Should I ask for permission to link to each time I want to link?

The following links are specific examples of URLs that link to [company name] without authorization. [Company name] hereby notifies you that the following constitute and incorporate links to [company name] which were placed without prior permission and are therefore unauthorized.

What are your thoughts?

P.S. I removed that link because BlueHost was threatening to close my site and because I was not sure if I was right or not.

P.S. The company in question is really a huge one. I am not outing their name because, again, I don’t believe it’s the right thing to do.

More Legal Precedents:

  • Links & Law; Information about legal aspects of hyperlinks (surface and deep links), inline links and frames.
  • Canadian Court Says No Copyright Infringement For Linking

More Reading on Similar Issues:

(or the death of the World Wide WEB)

  • Pay $100.000 if you link to Saygent’s website
  • Fruitbat “grounded bedding” site has even loonier terms of service
  • And now the whole collection of TOS: “no one may hyperlink this site”
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Ann Smarty

I am Ann Smarty, owner of SEOsmarty.com. I've been in the SEO industry for two decades. I am the former Editor-in-Chief of Search Engine Journal and a contributor to Mashable. These days I am running Viral Content Bee and writing for Moz, Buzzsumo, Wix and many others!
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