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Five Tools to Find a Great Brand Name

What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford,  and so many others. But let’s think online companies, since this is our main business environment….

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the…

Seven Alternative Keyword Research Tactics to Uncover More Ranking Opportunities

Seven Alternative Keyword Research Tactics to Uncover More Ranking Opportunities

Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….

These Four Marketing Automation Tools Will Boost Your Site Growth

These Four Marketing Automation Tools Will Boost Your Site Growth

There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing. However automation can reinforce your…

25 Actionable Ideas to Smartly Re-Use Your Old Content to Get You Busy Right Now

25 Actionable Ideas to Smartly Re-Use Your Old Content to Get You Busy Right Now

We know too well that in order to succeed online we need to create great sharable and linkable content. What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on. That content is the huge asset we should…

HOW TO: Re-package Your Best Content for More Exposure (and Links)

Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article…