As search engines evolve beyond basic keyword matching, so does search engine optimization strategy. Google is using hundreds and thousands of ranking signals, so we cannot possibly reverse-engineer all of them. What we do know for sure is that Google uses semantic analysis to better understand the context behind any query and machine learning to…
We love quoting: Some phrases are so cool that you just can’t help sharing… Or sometime you just need to confirm what you are saying (referring to a source). In any way, if you are creating content, you are probably quoting a lot. And here’s a fresh idea for you: Use images to quote! There…
I love tools and I have a pretty solid collection of tolls I am using daily. In this article I share my most recent SEO software that I really love. [Disclaimer: I may be paid a commission if you buy the premium subscription after clicking some links below. Or I may be not] All-in-One Marketing…
What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford, and so many others. But let’s think online companies, since this is our main business environment….
Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. Some questions are asked so often that it makes sense to answer them in an article. Three of the more frequent questions: How much does it cost…
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the…
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….
