What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford, and so many others. But let’s think online companies, since this is our main business environment….
Suppose you are planning a website. You already know what it will be about and now what? Yeah, you need to name it. And that’s where you first get into trouble. You might want your site name to contain your main keyword and most obviously you find that all the hot catchy names are already…
The internet is no longer text-based, and with more pictures, videos, and graphics online, technology has also gotten smarter and able to translate these images into something more tangible. Before all this technology started booming, search engines were not able to “read” an image on a website. So web developers would give the image an…
If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. And now a follow up…
Content marketing interviews have been used a lot in the past years. Some would argue they have been overused but I say: It’s all good provided you focus on quality and keep your blog integrity. It’s not just about creating group expert interviews. You can use interviews in many ways for your content marketing strategy:…
I love tools. Moreover, I love simple ideas that may have dozens of practical uses, like a Swiss knife (as my friend likes to put it). In today’s quick tip series, I am sharing a tool that combines two of my passions: automation and multi-purposefulness. I’ve been a long time user of Paper.li. I am…
There are always those little but important things you need to do but never have time / motivation / memory to. For me, that’s my “About me” page. I set up my blog back in 2008-ish and my About page has been almost intact since then. Yet, that’s not even a little thing… I talk…
