I spoke on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon last year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action….
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. In fact, the latter only got stronger… Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and…
*The following guest post is by Amber Singleton Riviere* It’s surprising sometimes to visit websites and find even the most basic information missing. For your website to stand up against the sea of competing sites that are available online, you have to make sure your site delivers the expectations of your customers and visitors. Here…
I don’t do tool reviews often, so you know if I am taking the time to share one, it must be worth it! In this article I am going introduce you to a pretty awesome SEO dashboard called SE Ranking. The platform has a gazillion of features, so I am not going to describe all…
As of yesterday, Google is not showing the featured page in organic results. That is, if previously you were ranking in Google’s top 10 and were featured, now you are just featured. The official claim is that this has been done for “decluttering” search results. What does this move mean for web publishers? Let’s try…
If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. And now a follow up…
Sharing visuals on LinkedIn isn’t as easy as some of the other platforms. The visual has to be sized perfectly, and most of the time LinkedIn compresses the visual into a blurry mess. Plus posting infographics is almost impossible! Now when you share a ton of visual content like Venngage, that quickly becomes a problem. So…
