How Seasonal Trends Inform and Direct Your Content Strategy [Updated]

I spoke on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon last year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action….

How to Write a Call-to-Action: Wondering What to Put on Your CTA Button? Download Dozens of Ideas!

How to Write a Call-to-Action: Wondering What to Put on Your CTA Button? Download Dozens of Ideas!

When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. In fact, the latter only got stronger… Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and…

Building a Helpful Website

*The following guest post is by Amber Singleton Riviere* It’s surprising sometimes to visit websites and find even the most basic information missing.  For your website to stand up against the sea of competing sites that are available online, you have to make sure your site delivers the expectations of your customers and visitors. Here…

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SE Ranking: An SEO Analytics & Monitoring Platform You Have Been Looking For

I don’t do tool reviews often, so you know if I am taking the time to share one, it must be worth it! In this article I am going introduce you to a pretty awesome SEO dashboard called SE Ranking. The platform has a gazillion of features, so I am not going to describe all…

Google’s Featured Snippet Deduplication: What Does It Mean for Web Publishers?

As of yesterday, Google is not showing the featured page in organic results. That is, if previously you were ranking in Google’s top 10 and were featured, now you are just featured. The official claim is that this has been done for “decluttering” search results. What does this move mean for web publishers? Let’s try…

Linkedin Content Marketing: How To Make An Engagement-Boosting LinkedIn Presentation

Sharing visuals on LinkedIn isn’t as easy as some of the other platforms. The visual has to be sized perfectly, and most of the time LinkedIn compresses the visual into a blurry mess. Plus posting infographics is almost impossible! Now when you share a ton of visual content like Venngage, that quickly becomes a problem. So…