Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the…
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….
Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough to not sell them something they don’t need. The way to win trust only comes in three forms: You’ve built trust by getting to know who you’re selling to…
There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing. However automation can reinforce your…
Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read that much and images aren’t nearly as dynamic. Companies and small businesses realize the power of video and plug into the video making trend. Maxwell Hertan, Director of Megaphone…
We know too well that in order to succeed online we need to create great sharable and linkable content. What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on. That content is the huge asset we should…
Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article…
