5 Must-Have WordPress Plugins for Perfectly Optimized Images

[Updated on November 2021] Long time ago I wrote a short (yet quite complete) post on image SEO which obviously needed an update, so a couple of weeks ago I wrote a bit more detailed and up-to-date article on optimizing images for search and social media. Image optimization is important for many reasons, including better…

Should You Change Your Profile Picture to Protect Your Privacy?

The internet is no longer text-based, and with more pictures, videos, and graphics online, technology has also gotten smarter and able to translate these images into something more tangible. Before all this technology started booming, search engines were not able to “read” an image on a website. So web developers would give the image an…

How Seasonal Trends Inform and Direct Your Content Strategy [Updated]

I spoke on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon last year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action….

How to Write a Call-to-Action: Wondering What to Put on Your CTA Button? Download Dozens of Ideas!

How to Write a Call-to-Action: Wondering What to Put on Your CTA Button? Download Dozens of Ideas!

When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. In fact, the latter only got stronger… Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and…

Building a Helpful Website

*The following guest post is by Amber Singleton Riviere* It’s surprising sometimes to visit websites and find even the most basic information missing.  For your website to stand up against the sea of competing sites that are available online, you have to make sure your site delivers the expectations of your customers and visitors. Here…

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SE Ranking: An SEO Analytics & Monitoring Platform You Have Been Looking For

I don’t do tool reviews often, so you know if I am taking the time to share one, it must be worth it! In this article I am going introduce you to a pretty awesome SEO dashboard called SE Ranking. The platform has a gazillion of features, so I am not going to describe all…