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Home / Branding / 15.4 Tips to Brand Your Domain Name

15.4 Tips to Brand Your Domain Name

brandy domain namesSuppose you are planning a website. You already know what it will be about and now what? Yeah, you need to name it. And that’s where you first get into trouble. You might want your site name to contain your main keyword and most obviously you find that all the hot catchy names are already taken. So what to do? Here are some helpful tips and resources:

Table of Contents

  • 1. Use already branded ideas (one of my favorites):
  • 2. Make up new words by adding suffixes:
  • 3. An advanced version of the above two…
  • 4. Add suffix -er and drop e (also very popular):
  • 5. Go even further: add -er, drop e and make it plural:
  • 6. Take advantage of .us top level domain:
  • 7. Invent the suffixes of your own:
  • 8. Split your keyword with another word
  • 9. Add one letter before your keyword
  • 10. Invent a new word which looks familiar to an existing word (a risky one):
  • 11. Add your targeted territory name + use any method from above
  • 12. Drop a letter in the middle of your keyword
  • 13. Rhyme your keyword:
  • 14. Play with your keyword plural form
  • 15. Use an advanced option of the above method
  • 16. use your keyword twice (singular + (changed) plural)
  • Things to keep in mind while searching for a domain name:

1. Use already branded ideas (one of my favorites):

seomoz.com (Dmoz.com)
porntube.com (Youtube.com)

The obvious advantage of this approach lies in adding a fixed positive association to your domain name. Consider this, everyone knows and trusts Dmoz and thus by adding -moz to your domain name you get people to trust your new website.

2. Make up new words by adding suffixes:

  • 2.1. Add -ster (very popular): catster.com, dogster.com, friendster.com
  • 2.2. Add a verb forming suffix -ize/-ise: fashionising.com, colourize.com
  • 2.3. Add Latin adjectival suffix -cus: eventicus.com
  • 2.4. Use adjective suffixes
    • matic: podomatic.com (podcasts)
    • ful: eventful.com
    • able: fundable.com

3. An advanced version of the above two…

Take a well known website name, add your keyword and add a suffix – gamediggity.com

4. Add suffix -er and drop e (also very popular):

talkr.com
socialtrackr.com

5. Go even further: add -er, drop e and make it plural:

sweeprs.com (from sweepstakes)

6. Take advantage of .us top level domain:

thumblicio.us
flickrlicio.us

7. Invent the suffixes of your own:

searchles.com
URLex.info

8. Split your keyword with another word

mapeire.com (map + empire)
motortopia.com (motor + utopia)

9. Add one letter before your keyword

(also must have been invented by Dmoz)

Dcomments.com
furl.net

10. Invent a new word which looks familiar to an existing word (a risky one):

SiteBar.org (sidebar)
wepublic.com (republic)

11. Add your targeted territory name + use any method from above

filipinofriendsterworld.com

12. Drop a letter in the middle of your keyword

Sk-rt.com

13. Rhyme your keyword:

Flyspy.com

14. Play with your keyword plural form

(a bit overused method)

  • x instead of -cs: topix.net
  • z instead of -s: clickz.com

15. Use an advanced option of the above method

add -z instead of regular -s and add any vowel in the end: piczo.com

16. use your keyword twice (singular + (changed) plural)

(also using the 15th one)

picpix.com

Things to keep in mind while searching for a domain name:

  • Plan ahead: think how easily your new domain name will be branded. Learn from the best: wikitravel.org (from wikipedia.org), Mozbers (SeoMoz + Members), etc.
  • Try to avoid potential misspellings (can be referred to the 15th and 11th, for example).
  • Make sure your domain name is easily spelled (can be referred to the 5th one)
  • Try this cool business name generator which can be a real fun.
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I am Ann Smarty, owner of SEOsmarty.com. I've been in the SEO industry for two decades. I am the former Editor-in-Chief of Search Engine Journal and a contributor to Mashable. These days I am running Viral Content Bee and writing for Moz, Buzzsumo, Wix and many others!
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