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Five Tools to Find a Great Brand Name

What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford,  and so many others. But let’s think online companies, since this is our main business environment….

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the…

Seven Alternative Keyword Research Tactics to Uncover More Ranking Opportunities

Seven Alternative Keyword Research Tactics to Uncover More Ranking Opportunities

Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….

5 Referral Marketing Strategies to Win More Sales

5 Referral Marketing Strategies to Win More Sales

Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough to not sell them something they don’t need. The way to win trust only comes in three forms: You’ve built trust by getting to know who you’re selling to…

A Detailed Guide to Writing Listicle Articles

A Detailed Guide to Writing Listicle Articles

Listicle articles are popular among bloggers. They don’t require writing tons of information on a particular topic. Instead, this type of article embraces a wide range of different service or product items in one place. The goal of listicles is to get people familiar with various products. So, how to write a listicle piece of…

These Four Marketing Automation Tools Will Boost Your Site Growth

These Four Marketing Automation Tools Will Boost Your Site Growth

There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing. However automation can reinforce your…