It’s no secret I believe in guest blogging as one of the most effective ways to build your brand, broaden your scope and find new audience. In fact, guest blogging is one of my most-often used link building tactic that has helped me get my most valuable links. My constant quest for new blogs to […]
Digital Marketing Ethics by Ann Smarty
Digital Marketing Ethics have always been a controversial - sometimes touchy - subject among internet marketers. Those who work on the technical side have a tendency to demonize search engine optimization thanks to scrapers and scammers using improper methods to drive traffic. This is almost always a numbers game for them, a way of generating PPC profits and upping their ranking Google to get more without any real effort.
Of course, Digital Marketing is so much more than that. A couple of bad eggs doesn’t stop the fact that proper keyword enhancement and exploitation is a normal part of optimizing a website for the very algorithm Google has put in place. No amount of changes to that algorithm lessens the impact of SEO on search results.
In a time where so many popular marketing tactics are being demonized, it isn’t easy to say where the issue of ethics stands. On one hand, you have people like Google’s Matt Cutts claiming guest posting is dead (I vehemently disagree). Nofollow is being enforced on links, reducing the opportunities for link building to an insane degree. Paid guest posting is so rare now that little websites haven’t got much of a chance of using it to build a stronger following.
What is clear is that ethics in marketing isn’t. Black and white adherence to everything Google says is a quick way to reduce your results. That doesn’t mean you should go against their policies and guidelines, just that the matter of what is “right” is more a matter of debate than it might at first seem. Is guest posting inherently bad? Obviously not. Is using a paid guest post to manipulate readers into contributing to PPC profits shady? It could be argued that yes, it is.
This is an ever changing topic, and in this section we will cover everything to do with it.
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*This is a guest post by Gab Goldenberg* [This is a slightly adapted excerpt from a much longer law school essay I wrote this past summer for on the issue of rebills, those affiliate marketing ‘offers’ that trick people into signing up for products that will bill them on a recurring basis without their knowledge. The […]
If you were lucky enough to visit BlueGlass LA or at least go though its coverage and takeaways, you are sure to want to go to our next event: BlueGlass FL 2010 Check out the complete agenda for the full lowdown of experts (including Brian Clark, Peter Shankman, John Andrews aka JohnOn, Tamar Weinberg, etc) […]
There can be several reasons why a search marketing professional would want to be “ghost-googling” (i.e. searching Google without Google to know you are searching it): He/She may want to see absolutely “fair” results (not influenced by his/her recorded browsing preferences, territory, etc); He/She may want to be served “non-targeted” Google ads; He/She may want […]
It is funny I’ve started a new project but haven’t shared it with my best friends – SEOsmarty readers (no, actually it is sad)… From now on, apart from seeing me regularly on Search Engine Journal, you’ll be able to read my posts at DailySEOtip.com – a new blog I’ve started together with my boss […]
Today in the morning I was pinged by one of my Facebook friends with some cute news: a start-up called Magpie (aff link) offers you to monetize your Twitter account and earn money for Tweeting the ads. My instant reaction was “Nah…” The whole idea of earning money from friends sounds somewhat not good. But […]
The common delusion (under which I’ve also been for some time) is that you can use any image you find at Flickr as long as you link back to it. Well, this is wrong. Let’s try to figure all Flickr image license types to see which images you are allowed to post at your sites […]