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How to Ghost-Google: Searching Google without Google to Know about You

There can be several reasons why a search marketing professional would want to be “ghost-googling” (i.e. searching Google without Google to know you are searching it): He/She may want to see absolutely “fair” results (not influenced by his/her recorded browsing preferences, territory, etc); He/She may want to be served “non-targeted” Google ads; He/She may want…

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The Ethics of Guest Posting – Am I Wrong?

Guest posting (contributing to other blogs with the link back – usually in the “About the author” section) is the great way to: build backlinks; attract audience (probably interested in neighboring niches); build relationships with other bloggers, etc I’ve been recently involved in a number of guest posts throughout different-niche blogs and was struck by…

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SEO Consultant’s Email Signature – What’s Your Tactic?

I’ve been recently thinking about optimizing my email signature. The problem is, I have too many things to include there and at the same time want to keep it simple and clean. Running a few experiments I came to important (yet evident) conclusions: email / digital signature is of great importance: it influences both the…