Like color, design, and name a company slogan/tagline
is may be an essential part of any brand (note: mine have none yet 🙂 ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) – I don’t like repeating what is said in each and every how-to-create-a-good-slogan post. What I still want to point out are some advanced features that are often overlooked by most experienced copywriters.
Keep in mind:
1. Rank your company website for your slogan/tagline (the easiest way to do that is to include your brand name in it);
2. Brand your slogan (e.g. make it part of your company logo/banner);
3. Avoid nonsense and worthless [SEO] phrases (like ‘Cheap and Unique SEO Services‘… grrr…);
4. Create a universally understandable slogan.
So how do I sloganize my brand?
I am not a professional copywriter, but I want to create a slogan for my website. How do I do that? (yep, you did expect me to give some actionable advice, didn’t you?)
>>> Find inspiration in English idioms and cliches. Quick example (note, that’s the first thing that came to my mind, so bare with me 🙂). “Every trick in the book” may become “Every trick in SEO,” or something like that.
Note: don’t forget about slogan feature #4 and also about British/American English language differences.
>>> Check English slang and urban phrases (e.g. ‘internetly speaking‘, nice one, huh?);
Note: again, slang may be area specific and often… well, rude.
>>> Learn from others’ mistakes and successful inventions.
Note: if your business belongs to a different vertical (than the original slogan owner’s), you can freely use someone else’s idea unless it’s universally or generally popular.
It’s time for some examples:
Most prominent (i.e. my favorite) feature:
|– contains the brand name;||“Read SEOmoz. Rank better. ” (SEOmoz.org)|
|– is part of brand logo/banner;||“Get Found!” (SearchEnginePeople.com)|
|– is catchy and ideally matches the brand image;||“I’m sexy and I do SEO.” (SexySeo.blogspot.com)|
|– clearly describes the service itself;||“Our job is to make you stand out.” (StepForth.com)|
So… Please vote:
1. Watch this bad slogan game – quite a nice read;
2. Try this slogan generator. This is what I got for ‘SEO’ there:
Post Image: Breakfast
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“Hey, SEO Smarty, what’s new?”
No, wait, one more:
“an SEO smarty cookie“
me like 🙂
“Is that an SEO in your pocket or are you just happy to see me?”
iz in ur website gettin u rankins
(obviously this would need to be beside a logo containing a cute looking cat playing with a computer mouse)
You found us – now lets help you get found…
@Norbert: thanks for demonstrating how to put theory into practice!
@Mark: Lol, no seriously, I didn’t expect that from you!
@Pete: nice idea! I love cats and would love to have one as a brand logo!
@rishil: really, really great idea! It’s just awesome!
I’ve always liked:
DaveN: “can’t beat a good rank”
Suggarrae: “never mess with a woman who can pull rank”
Ha, the slogan generator came up with:
“A finger of SEO is just enough to give your kids a treat”
Don’t think I’ll be using that one!
Hmm a finger of SEO?
Sounds like a “a spoon full of SEO will make the strategy go down”… lol or should it be up?
One SEO a day, makes your pain go away
SEOsmarty makes your keywords party
That’s maybe kind of corny, lol – I’m in a riming mood today 🙂
@Andy: no, you better not 🙂
@Hjortur: didn’t know you were a poet!
SEO: Being smart enough to get found!
Let’s mix all of them:
Get sexy for SEO. Read Ann Smarty’s blog.
I’ll SEOSmarty The Pants Off You!
as in – Smarty Pants 😉
okay – one more (inspiration from Rishi – who I hate with a vengeance by the way) 😉
“Getting You From the Lost to the Found.”
Okay, I’m pathetic. On that last one –
(replace “Getting” with “Taking”)
Has a better flow – and has a “taking control” kinda feel to it.
“Taking you from Lost to Found”
@Sean: you are surely my hero! That’s a great idea! I’m loving it. Besides I am the Lost show fan – so you are my personal winner!!!
How about: “SEOSmarty: taking you from Lost to Found”
@ Ann – I love it. It combines all of the elements you’ve discussed – short & sweet, includes the brand, easy to remember and a powerful statement. Glad to contribute!
Hey Ann! I loved this post. You’ve got some very good ideas in this post 🙂
@ Sean, I hate you too…
So do I get any credit 🙁 ?
@rishil: You do know I love both of you, don’t you? 😉 (oops, sorry that wasn’t me saying that, that was a bolder part of me; I can’t control that)
and yep, that was you who inspired Sean, so you definitely rock!
Ann – I’ve been watching your blog grow – very interesting….
I am just having a makeover with my business and am dreaming up some logo in my mind I am English (but live here) and that would be a possible outlet for my future logo designer….
Anyone have any brilliant ideas?
My SEO Slogan is “Every Link is an Investment, So Invest Wisely”
My SEO Slogan is: “Give your site the Podium” 🙂
Hi! I think I’m, oh, 10 years late on this post or so. 😉 But felt like sharing the slogan I came up with for my newly-launched 1-man freelancing SEO company: It’s “Just what the Google ordered.”
I liked it!
(I have just started this “business”–although it’s really more just a freelancer / sole proprietership, so the website isn’t up yet. However, I do have a resume and half a decade experience, if you are ever looking to partner up!)
Hello! Ann, Thanks for sharing your valuable experience in the form of valuable information.
I also want to suggest a slogan
My Seo Slogan is, SEO IS EVERYTHING. NOW OR NEVER 🙂