SEO SlogansLike color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet πŸ™‚ ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) – I don’t like repeating what is said in each and every how-to-create-a-good-slogan post. What I still want to point out are some advanced features that are often overlooked by most experienced copywriters.

Keep in mind:

1. Rank your company website for your slogan/tagline (the easiest way to do that is to include your brand name in it);
2. Brand your slogan (e.g. make it part of your company logo/banner);
3. Avoid nonsense and worthless [SEO] phrases (like ‘Cheap and Unique SEO Services‘… grrr…);
4. Create a universally understandable slogan.

So how do I sloganize my brand?

I am not a professional copywriter, but I want to create a slogan for my website. How do I do that? (yep, you did expect me to give some actionable advice, didn’t you?)

>>> Find inspiration in English idioms and cliches. Quick example (note, that’s the first thing that came to my mind, so bare with me πŸ™‚). Every trick in the book” may become “Every trick in SEO,” or something like that.

Note: don’t forget about slogan feature #4 and also about British/American English language differences.

>>> Check English slang and urban phrases (e.g. ‘internetly speaking‘, nice one, huh?);

Note: again, slang may be area specific and often… well, rude.

>>> Learn from others’ mistakes and successful inventions.

Note: if your business belongs to a different vertical (than the original slogan owner’s), you can freely use someone else’s idea unless it’s universally or generally popular.

It’s time for some examples:

Most prominent (i.e. my favorite) feature:

SEO Slogan:

– contains the brand name; “Read SEOmoz. Rank better. ” (SEOmoz.org)
– is part of brand logo/banner; “Get Found!” (SearchEnginePeople.com)
– is catchy and ideally matches the brand image; “I’m sexy and I do SEO.” (SexySeo.blogspot.com)
– clearly describes the service itself; “Our job is to make you stand out.” (StepForth.com)

So… Please vote:

Some Fun?

1. Watch this bad slogan game – quite a nice read;

2. Try this slogan generator. This is what I got for ‘SEO’ there:

SEO Slogans

Post Image: Breakfast

The following two tabs change content below.
I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and ViralContentBee.com

Similar Posts

28 Comments

  1. How about:

    “Is that an SEO in your pocket or are you just happy to see me?”

  2. How about…

    iz in ur website gettin u rankins

    (obviously this would need to be beside a logo containing a cute looking cat playing with a computer mouse)

  3. You found us – now lets help you get found…

  4. @Norbert: thanks for demonstrating how to put theory into practice!

    @Mark: Lol, no seriously, I didn’t expect that from you!

    @Pete: nice idea! I love cats and would love to have one as a brand logo!

    @rishil: really, really great idea! It’s just awesome!

  5. Scott Boyd says:

    I’ve always liked:

    DaveN: “can’t beat a good rank”
    Suggarrae: “never mess with a woman who can pull rank”

    Scott

  6. Andy Murdoch says:

    Ha, the slogan generator came up with:

    “A finger of SEO is just enough to give your kids a treat”

    Don’t think I’ll be using that one!

  7. Hmm a finger of SEO?

    Sounds like a “a spoon full of SEO will make the strategy go down”… lol or should it be up?

  8. Hjortur Smarason says:

    How about:

    One SEO a day, makes your pain go away

    or

    SEOsmarty makes your keywords party

    That’s maybe kind of corny, lol – I’m in a riming mood today πŸ™‚

  9. @Andy: no, you better not πŸ™‚

    @Hjortur: didn’t know you were a poet!

  10. How about:

    SEO: Being smart enough to get found!

  11. Let’s mix all of them:

    Get sexy for SEO. Read Ann Smarty’s blog.

  12. I’ll SEOSmarty The Pants Off You!

    as in – Smarty Pants πŸ˜‰

  13. okay – one more (inspiration from Rishi – who I hate with a vengeance by the way) πŸ˜‰

    “Getting You From the Lost to the Found.”

  14. Okay, I’m pathetic. On that last one –

    (replace “Getting” with “Taking”)

    Has a better flow – and has a “taking control” kinda feel to it.

    “Taking you from Lost to Found”

  15. @Sean: you are surely my hero! That’s a great idea! I’m loving it. Besides I am the Lost show fan – so you are my personal winner!!!

    How about: “SEOSmarty: taking you from Lost to Found”

    πŸ˜‰

  16. @ Ann – I love it. It combines all of the elements you’ve discussed – short & sweet, includes the brand, easy to remember and a powerful statement. Glad to contribute!

  17. Hey Ann! I loved this post. You’ve got some very good ideas in this post πŸ™‚

  18. @ Sean, I hate you too…
    So do I get any credit πŸ™ ?

  19. @rishil: You do know I love both of you, don’t you? πŸ˜‰ (oops, sorry that wasn’t me saying that, that was a bolder part of me; I can’t control that)

    and yep, that was you who inspired Sean, so you definitely rock!

  20. Ann – I’ve been watching your blog grow – very interesting….

    I am just having a makeover with my business and am dreaming up some logo in my mind I am English (but live here) and that would be a possible outlet for my future logo designer….

    Anyone have any brilliant ideas?

    David

  21. My SEO Slogan is “Every Link is an Investment, So Invest Wisely”

  22. My SEO Slogan is: “Give your site the Podium” πŸ™‚

  23. Dara Solomon says:

    Hi! I think I’m, oh, 10 years late on this post or so. πŸ˜‰ But felt like sharing the slogan I came up with for my newly-launched 1-man freelancing SEO company: It’s “Just what the Google ordered.”

    I liked it!

    (I have just started this “business”–although it’s really more just a freelancer / sole proprietership, so the website isn’t up yet. However, I do have a resume and half a decade experience, if you are ever looking to partner up!)

    Best,

    Dara Solomon

  24. Hello! Ann, Thanks for sharing your valuable experience in the form of valuable information.

    I also want to suggest a slogan
    “start|Rank|Dominate”

Leave a Reply

Your email address will not be published.