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Quick SEO Company Evaluation – Don’t Buy it…

Website optimization can be rather time consuming – you never know if this strategy will work for you and you will have to experiment again and again. What is more, the result can be measured in a time and you might be unaware which of your experiments really did magic and what to do next.

Someone will tell you SEO is the game with constantly changing rules, I would say it’s a game without rules (or if they exist, only Big Daddy knows them for sure) – what works for your neighbors, can have no effect for you. So it might be a wise idea to let real professionals do that for you.

Well, it’s quite probable that in your effort to find a good SEO company, you’ll chance on a self-styled “seo expert” whose knowledge is limited to multiple directory submission. Would you like to tell a real expert from the amateur before you entrust him with your website (and money)? Well, that’s not that hard. In most cases you should just spend a few minutes on his website to be able to tell if it’s worth contacting him for further discussion.

Nonsense and worthless internet marketing phrases:

**Cheap and Unique**, FAST WORK! BEST SERVICE, SEO perspective, Guaranteed Ranking in Google, Free Add URL Service, ONLY $xx! WEB SITE SUCCESS, plenty of backlinks bonus, Cheap SEO Services, SEO benefits, LIFETIME packages, SEO Submission, guaranteed SEO Service in X months, Make Your Domain a PRx – only at $xx, most important thing of SEO, TOP 10 in Google – guaranteed, SEO Success, etc

Well, if you can’t find the phrases above on their home page, give these people a chance – continue browsing their website:

Contact an SEO company if it… Avoid an SEO company if it…
Has a solid optimized website and good backlinks. Has low quality backlinks and no onpage optimization. (Marketing Golden rule: if these people can’t optimize and promote their own website, they won’t be able to do that for you.)
Is flexible: it tracks your SEO campaign progress and modifies their initial search engine optimization techniques accordingly. Has worked out one scheme and repeatedly uses it.
Uses multiple SEO tools to analyze all aspects of your website promotional progress. Claims it has a unique “SEO software” (cough) ensuring your website top rankings.
Offers a unique approach to each website. Uses uniform SEO techniques from site to site.
Runs its SEO campaign on a step-by-step basis. Promises to deliver fast results.
Uses a multifaceted approach to search engine marketing (analyzes, optimizes, tracks, etc). Does only link building (most popular).
Stays up-to-date with the rapidly changing Internet marketing rules and constantly modifies its SEO techniques. Uses old techniques (e.g. directory submission) which have no effect at all.
Cannot guarantee anything (if that’s not Google, of course) – those who are able to deliver the stars do not promise the moon. “Guarantees” that your website will be first in SERP. Uses worthless SEO slogans throughout their website (e.g. SEO benefits, best SEO strategies, SEO gurus, SEO perspectives, etc)
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 Quick SEO Company Evaluation   Dont Buy it...
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  1. 7 Responses to “Quick SEO Company Evaluation – Don’t Buy it…”

  2. Ann,

    I m not sure if I got this right. You say above:
    “Uses old techniques (e.g. directory submission) which have no effect at all.”

    Do you mean that submitting a site to web directories has no effect?

    By John S. Britsios on Sep 6, 2008

  3. Smart directory submission does still work, I would say. If directory submission is the only thing an SEO company can do, I doubt it that this would be effective.

    By Ann Smarty on Sep 6, 2008

  4. I’d suggest a good indicator of a good SEO company/individual is when they are prepared to spend the time to understand your business, it’s goals and your customers.

    By Doug Roberts on Feb 9, 2012

  5. Have you ever considered publishing an ebook or guest authoring on other websites?
    I have a blog centered on the same ideas you discuss and would love to have you share
    some stories/information. I know my visitors would value your work.

    If you’re even remotely interested, feel free to send me an email.

    By senuke on Sep 26, 2012

  6. Hey there, we do have an eBook: http://myblogguest.com/blog/free-guest-blogging-book/

    By Ann Smarty on Sep 27, 2012

  7. Nice post Ann

    It is really worth-full one for those who research before choosing or hiring a seo company. You have made this post for identifying the black hat seo fellow. Hope it will give an effective promotional side to SEO friends who do practice content marketing and effective white hat SEO services. I recently lost a query came from an Australian company for not accepting their demand for first possession in Google. There are some companies looking for Guaranteed services and asking for 1st position in Google. For few of them money is not even a problem. They are ready to big amount to compete their competitors (quickly) Actually they are making the Black hat SEO in this world.

    By Brahmadas on Jul 26, 2013

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