I am on the hunt for traffic generation ideas because I firmly believe that it’s an extremely poor business decision to depend on only one source. That being said, if your site is already getting clicks from Google, your job is not done. Keep re-investing into varying your traffic sources to never be too vulnerable…
A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. Here’s what a two-step opt-in looks like: Get updates on…
An article full of bite-sized tips always goes well because readers always find something to take home. If you make those bite-sized tips tweetable right from the page, it goes even better! And if you get a bunch of contributors on board to submit those tips (and help promote that article once it goes live),…
Google started releasing their quality raters’ guidelines to the public last year – the step which you get to admire for its openness and helpfulness (Or they just figured they couldn’t do anything about it because the guidelines kept leaking, so they figured they’d rather build a good PR off that). The most recent copy…
We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges. Last week I hosted #SEMrushchat talking about different types of Google’s search results and what they mean for brands. Here are…
One thing I’ve realized throughout the years in digital marketing: Your biggest asset, your biggest accomplishment and your biggest success is you, your brand. I’ve been through the ups and downs throughout this crazy journey (And I hope more are still ahead) but my personal brand has been saving me all the time. That’s something…
When was the last time you had an idea of a new site, a startup or a new business model? I am sure, you get some cool ideas daily! Then you sleep on it, realize you don’t have time or you have some plans or you have other commitments and you just put it away….
