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Home / Search Engines / The Evolution of Google Authorship Rich Snippets

The Evolution of Google Authorship Rich Snippets

Update 12/2/2022: Google has discontinued this rich snippet support, seemingly due to low adoption

Google Authorship has been the most intriguing developments in the search industry for the past couple of years.

With exciting predictions like one that Google will identify “subject authorities” or another one that author-verified results will be ranked higher, it’s obvious that search marketers have been watching it with much anticipation.

authorship

So far, despite the bright predictions, Google is obviously struggling, going after the low-hanging fruit (quoting Mark Traphagen) and using domain trust and backlink power and transferring those metrics to Authorship results (thus trying to identify who of the authors deserves a rich snippet, for example).

The good thing we still have NOW is author identities in search results! And it’s already very rewarding! Authors do get a much higher exposure from search results thanks to the authorship-powered rich snippet.

There have been a lot of experiments, so let’s see how Authorship rich snippets have been evolving and changing over time!

The Evolution of Google Authorship Search Snippets

Google Authorship Search Snippet: Evolution + Changes from Ann Smarty

SOURCES:

  • Highlighting content creators in search results
  • Improving the look of authorship in your search results
  • Google Continues To Experiment & Expand Authorship
  • Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click

Have I missed any? Please share your screenshot!

[I have also put together the Google Authorship FAQ at SEOchat trying to address most common questions. Please let me know if anything needs to be added to it!]

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Ann Smarty

I am Ann Smarty, owner of SEOsmarty.com. I've been in the SEO industry for two decades. I am the former Editor-in-Chief of Search Engine Journal and a contributor to Mashable. These days I am running Viral Content Bee and writing for Moz, Buzzsumo, Wix and many others!
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