SEO Slogans: Cool, Sexy And Not Only That…
Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet 
). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) - I don’t like repeating what is said in each and every how-to-create-a-good-slogan post. What I still want to point out are some advanced features that are often overlooked by most experienced copywriters.
Keep in mind:
1. Rank your company website for your slogan/tagline (the easiest way to do that is to include your brand name in it);
2. Brand your slogan (e.g. make it part of your company logo/banner);
3. Avoid nonsense and worthless [SEO] phrases (like ‘Cheap and Unique SEO Services‘… grrr…);
4. Create a universally understandable slogan.
So how do I sloganize my brand?
I am not a professional copywriter, but I want to create a slogan for my website. How do I do that? (yep, you did expect me to give some actionable advice, didn’t you?)
>>> Find inspiration in English idioms and cliches. Quick example (note, that’s the first thing that came to my mind, so bare with me ). “Every trick in the book” may become “Every trick in SEO,” or something like that.
Note: don’t forget about slogan feature #4 and also about British/American English language differences.
>>> Check English slang and urban phrases (e.g. ‘internetly speaking‘, nice one, huh?);
Note: again, slang may be area specific and often… well, rude.
>>> Learn from others’ mistakes and successful inventions.
Note: if your business belongs to a different vertical (than the original slogan owner’s), you can freely use someone else’s idea unless it’s universally or generally popular.
It’s time for some examples:
|
Most prominent (i.e. my favorite) feature: |
SEO Slogan: |
| - contains the brand name; | “Read SEOmoz. Rank better. ” (SEOmoz.org) |
| - is part of brand logo/banner; | “Get Found!” (SearchEnginePeople.com) |
| - is catchy and ideally matches the brand image; | “I’m sexy and I do SEO.” (SexySeo.blogspot.com) |
| - clearly describes the service itself; | “Our job is to make you stand out.” (StepForth.com) |
So… Please vote:
Some Fun?
1. Watch this bad slogan game - quite a nice read;
2. Try this slogan generator. This is what I got for ‘SEO’ there:
Post Image: Breakfast
24 Responses to “SEO Slogans: Cool, Sexy And Not Only That…”
“Hey, SEO Smarty, what’s new?”
By Norbert on Feb 18, 2008
No, wait, one more:
“an SEO smarty cookie“
me like
By Norbert on Feb 18, 2008
How about:
“Is that an SEO in your pocket or are you just happy to see me?”
By Mark Dykeman on Feb 18, 2008
How about…
iz in ur website gettin u rankins
(obviously this would need to be beside a logo containing a cute looking cat playing with a computer mouse)
By Pete on Feb 18, 2008
You found us - now lets help you get found…
By rishil on Feb 18, 2008
@Norbert: thanks for demonstrating how to put theory into practice!
@Mark: Lol, no seriously, I didn’t expect that from you!
@Pete: nice idea! I love cats and would love to have one as a brand logo!
@rishil: really, really great idea! It’s just awesome!
By Ann Smarty on Feb 18, 2008
I’ve always liked:
DaveN: “can’t beat a good rank”
Suggarrae: “never mess with a woman who can pull rank”
Scott
By Scott Boyd on Feb 18, 2008
Ha, the slogan generator came up with:
“A finger of SEO is just enough to give your kids a treat”
Don’t think I’ll be using that one!
By Andy Murdoch on Feb 18, 2008
Hmm a finger of SEO?
Sounds like a “a spoon full of SEO will make the strategy go down”… lol or should it be up?
By rishil on Feb 18, 2008
How about:
One SEO a day, makes your pain go away
or
SEOsmarty makes your keywords party
That’s maybe kind of corny, lol - I’m in a riming mood today
By Hjortur Smarason on Feb 19, 2008
@Andy: no, you better not
@Hjortur: didn’t know you were a poet!
By Ann Smarty on Feb 19, 2008
How about:
SEO: Being smart enough to get found!
By TxTu on Feb 19, 2008
Let’s mix all of them:
Get sexy for SEO. Read Ann Smarty’s blog.
By Copywriting 911 on Feb 20, 2008
I’ll SEOSmarty The Pants Off You!
as in - Smarty Pants
By Sean Maguire on Feb 22, 2008
okay - one more (inspiration from Rishi - who I hate with a vengeance by the way)
“Getting You From the Lost to the Found.”
By Sean Maguire on Feb 22, 2008
Okay, I’m pathetic. On that last one -
(replace “Getting” with “Taking”)
Has a better flow - and has a “taking control” kinda feel to it.
“Taking you from Lost to Found”
By Sean Maguire on Feb 22, 2008
@Sean: you are surely my hero! That’s a great idea! I’m loving it. Besides I am the Lost show fan - so you are my personal winner!!!
How about: “SEOSmarty: taking you from Lost to Found”
By Ann Smarty on Feb 23, 2008
@ Ann - I love it. It combines all of the elements you’ve discussed - short & sweet, includes the brand, easy to remember and a powerful statement. Glad to contribute!
By Sean Maguire on Feb 23, 2008
Hey Ann! I loved this post. You’ve got some very good ideas in this post
By Dev Basu on Feb 26, 2008
@ Sean, I hate you too…
?
So do I get any credit
By rishil on Mar 3, 2008
@rishil: You do know I love both of you, don’t you?
(oops, sorry that wasn’t me saying that, that was a bolder part of me; I can’t control that)
and yep, that was you who inspired Sean, so you definitely rock!
By Ann Smarty on Mar 3, 2008
Ann - I’ve been watching your blog grow - very interesting….
I am just having a makeover with my business and am dreaming up some logo in my mind I am English (but live here) and that would be a possible outlet for my future logo designer….
Anyone have any brilliant ideas?
David
By Charlotte SEO on May 5, 2008