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SEO Slogans: Cool, Sexy And Not Only That…

SEO SlogansLike color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet :) ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) – I don’t like repeating what is said in each and every how-to-create-a-good-slogan post. What I still want to point out are some advanced features that are often overlooked by most experienced copywriters.

Keep in mind:

1. Rank your company website for your slogan/tagline (the easiest way to do that is to include your brand name in it);
2. Brand your slogan (e.g. make it part of your company logo/banner);
3. Avoid nonsense and worthless [SEO] phrases (like ‘Cheap and Unique SEO Services‘… grrr…);
4. Create a universally understandable slogan.

So how do I sloganize my brand?

I am not a professional copywriter, but I want to create a slogan for my website. How do I do that? (yep, you did expect me to give some actionable advice, didn’t you?)

>>> Find inspiration in English idioms and cliches. Quick example (note, that’s the first thing that came to my mind, so bare with me :)). Every trick in the book” may become “Every trick in SEO,” or something like that.

Note: don’t forget about slogan feature #4 and also about British/American English language differences.

>>> Check English slang and urban phrases (e.g. ‘internetly speaking‘, nice one, huh?);

Note: again, slang may be area specific and often… well, rude.

>>> Learn from others’ mistakes and successful inventions.

Note: if your business belongs to a different vertical (than the original slogan owner’s), you can freely use someone else’s idea unless it’s universally or generally popular.

It’s time for some examples:

Most prominent (i.e. my favorite) feature:

SEO Slogan:

– contains the brand name; “Read SEOmoz. Rank better. ” (
– is part of brand logo/banner; “Get Found!” (
– is catchy and ideally matches the brand image; “I’m sexy and I do SEO.” (
– clearly describes the service itself; “Our job is to make you stand out.” (

So… Please vote:

Some Fun?

1. Watch this bad slogan game – quite a nice read;

2. Try this slogan generator. This is what I got for ‘SEO’ there:

SEO Slogans

Post Image: Breakfast

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  1. 27 Responses to “SEO Slogans: Cool, Sexy And Not Only That…”

  2. Hey, SEO Smarty, what’s new?”


    By Norbert on Feb 18, 2008

  3. No, wait, one more:

    an SEO smarty cookie

    me like :)

    By Norbert on Feb 18, 2008

  4. How about:

    “Is that an SEO in your pocket or are you just happy to see me?”

    By Mark Dykeman on Feb 18, 2008

  5. How about…

    iz in ur website gettin u rankins

    (obviously this would need to be beside a logo containing a cute looking cat playing with a computer mouse)

    By Pete on Feb 18, 2008

  6. You found us – now lets help you get found…

    By rishil on Feb 18, 2008

  7. @Norbert: thanks for demonstrating how to put theory into practice!

    @Mark: Lol, no seriously, I didn’t expect that from you!

    @Pete: nice idea! I love cats and would love to have one as a brand logo!

    @rishil: really, really great idea! It’s just awesome!

    By Ann Smarty on Feb 18, 2008

  8. I’ve always liked:

    DaveN: “can’t beat a good rank”
    Suggarrae: “never mess with a woman who can pull rank”


    By Scott Boyd on Feb 18, 2008

  9. Ha, the slogan generator came up with:

    “A finger of SEO is just enough to give your kids a treat”

    Don’t think I’ll be using that one!

    By Andy Murdoch on Feb 18, 2008

  10. Hmm a finger of SEO?

    Sounds like a “a spoon full of SEO will make the strategy go down”… lol or should it be up?

    By rishil on Feb 18, 2008

  11. How about:

    One SEO a day, makes your pain go away


    SEOsmarty makes your keywords party

    That’s maybe kind of corny, lol – I’m in a riming mood today :)

    By Hjortur Smarason on Feb 19, 2008

  12. @Andy: no, you better not :)

    @Hjortur: didn’t know you were a poet!

    By Ann Smarty on Feb 19, 2008

  13. How about:

    SEO: Being smart enough to get found!

    By TxTu on Feb 19, 2008

  14. Let’s mix all of them:

    Get sexy for SEO. Read Ann Smarty’s blog.

    By Copywriting 911 on Feb 20, 2008

  15. I’ll SEOSmarty The Pants Off You!

    as in – Smarty Pants ๐Ÿ˜‰

    By Sean Maguire on Feb 22, 2008

  16. okay – one more (inspiration from Rishi – who I hate with a vengeance by the way) ๐Ÿ˜‰

    “Getting You From the Lost to the Found.”

    By Sean Maguire on Feb 22, 2008

  17. Okay, I’m pathetic. On that last one –

    (replace “Getting” with “Taking”)

    Has a better flow – and has a “taking control” kinda feel to it.

    “Taking you from Lost to Found”

    By Sean Maguire on Feb 22, 2008

  18. @Sean: you are surely my hero! That’s a great idea! I’m loving it. Besides I am the Lost show fan – so you are my personal winner!!!

    How about: “SEOSmarty: taking you from Lost to Found”


    By Ann Smarty on Feb 23, 2008

  19. @ Ann – I love it. It combines all of the elements you’ve discussed – short & sweet, includes the brand, easy to remember and a powerful statement. Glad to contribute!

    By Sean Maguire on Feb 23, 2008

  20. Hey Ann! I loved this post. You’ve got some very good ideas in this post :)

    By Dev Basu on Feb 26, 2008

  21. @ Sean, I hate you too…
    So do I get any credit :( ?

    By rishil on Mar 3, 2008

  22. @rishil: You do know I love both of you, don’t you? ๐Ÿ˜‰ (oops, sorry that wasn’t me saying that, that was a bolder part of me; I can’t control that)

    and yep, that was you who inspired Sean, so you definitely rock!

    By Ann Smarty on Mar 3, 2008

  23. Ann – I’ve been watching your blog grow – very interesting….

    I am just having a makeover with my business and am dreaming up some logo in my mind I am English (but live here) and that would be a possible outlet for my future logo designer….

    Anyone have any brilliant ideas?


    By Charlotte SEO on May 5, 2008

  24. My SEO Slogan is “Every Link is an Investment, So Invest Wisely”

    By Nikunj on Sep 4, 2010

  25. My SEO Slogan is: “Give your site the Podium” :)

    By ePodium on Jan 15, 2011

  26. Hi! I think I’m, oh, 10 years late on this post or so. ๐Ÿ˜‰ But felt like sharing the slogan I came up with for my newly-launched 1-man freelancing SEO company: It’s “Just what the Google ordered.”

    I liked it!

    (I have just started this “business”–although it’s really more just a freelancer / sole proprietership, so the website isn’t up yet. However, I do have a resume and half a decade experience, if you are ever looking to partner up!)


    Dara Solomon

    By Dara Solomon on Mar 5, 2011

  27. Hello! Ann, Thanks for sharing your valuable experience in the form of valuable information.

    I also want to suggest a slogan

    By Prakash on Oct 14, 2015

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