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HOW TO: Re-package Your Best Content for More Exposure (and Links)

repackage HOW TO: Re package Your Best Content for More Exposure (and Links)A couple of weeks ago I did an article at our BlueGlass blog on the 3Rs of *really* great content (http://bit.ly/ecw8zK). The third “R” was about smart re-packaging or re-purposing your content which obviously requires more information and clarification.

Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it.

Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article even further. You expose it to new audiences; you allow to download it and save for further reference.

Repackaging is one of the most powerful content marketing tactics. It does require time, effort and inspiration but it pays back with more exposure, links and recognition.

This post is about different ways to re-package your content to give it wings. This post means to inspire.

1. Presentations

You can turn almost any article into the PowerPoint presentation:

  • Collect all the screenshots and put them into a pretty slideshow;
  • Turn your list part into an appealing presentation;
  • Create an easy-to-digest summary of your article (move the key points into the presentation);
  • Move any statistics data or case studies you are mentioning to the presentation (to make your point clearer); etc

Tools to promote:

Platform Alexa Rank (January 2011) Best points
repackage 01 HOW TO: Re package Your Best Content for More Exposure (and Links) 289 Social media friendly: LinkedIn and Facebook applications (presentations are easy to promote); Huge community (more exposure).
repackage 02 HOW TO: Re package Your Best Content for More Exposure (and Links) 12,531 Shows which page each presentation is ranked in Google and displays viewing stats for each slide (which you can use to craft a smarter re-packaging strategy)

Helpful tips!

If you consider using SlideShare to expand your content reach, be sure to go through these tips on promoting your presentations on Slideshare. Some most useful tips include:

  • Don’t forget your keywords (and put them in tags and presentation title);
  • Take part in SlideShare contests (like this World’s Best Presentation Contest)
  • Use LinkedIn and Facebook SlideShare application to sync up your presentations so friends and fans can view.
  • Create a group that’s exclusive to your brand and advertise your product or services
  • Integrate some sound into your presentation with Slidecasting
  • Launch a channel (Check out some of the newest channels and contact SlideShare for details on how to get started.)

Example?

Back in 2008, when I was doing my very first guest post for SEJ, I got so excited that decided to find a prettier way to share my guest post with my personal blog audience. So I came up with the short but pretty (and surprisingly well-branded) presentation to embed to my blog:

2. eBooks and PDF’s

Like with presentations, you can always re-package your content into PDF’s to let users download it and view on iPad, share with friends and save locally for further reference:

  • Re-organize your tips into one-page cheat sheet;
  • Re-arrange your article to create a mini eBook;
  • Interview a few really prominent people on the topic of your post and collect the interview into an eBook;
  • Collect related statistics to create a white paper.

Best tool to promote:

Platform Alexa Rank (January 2011) Best points
repackage 05 HOW TO: Re package Your Best Content for More Exposure (and Links) 225 Heavy Facebook integration (login and reading recommendations via Facebook) which gives your content more social media exposure; Huge community.

I have a larger list in this post on sharing your (SEO) documents. There are also eBook sharing and reviewing sites like GetFreeEbooks you can try to use to increase exposure of your content.

Here’s also a very sweet tip on how to promote your eBook which I thoroughly enjoyed because it is very practical and genuine. Here’s an excellent article on eBook revolution from DirJournal web directory.

Example?

I have mentioned this in my 3-R post, but I decided to include it here just because I really enjoyed the execution. Allison Boyer re-crafted her The 12 Days of Blogging 2010 series into an appealing eBook: each page of the eBook is dedicated to one prominent blogger with the citation from his article and Allison’s comment below it.

repackage 04 HOW TO: Re package Your Best Content for More Exposure (and Links)

3. Cheat Sheets

If you want to give your content some huge exposure, consider creating a useful cheat sheet or a quick-reference guide – that always results in insane popularity because people love sharing and printing out cheat sheets that offer an easy way to remember and use complex guidelines.

Tools to promote:

URL Topic “Dofollow” links?
Quickly Code Internet (including HTML, search and typography) Yes

Note: Cheat sheets are very easy to promote via blogger outreach. Most bloggers (including myself) love sharing and creating round-ups of relevant and useful reference guides – so just take some time looking for such bloggers in your niche.

Example?

Ian Lurie did an awesome guest post at SEOmoz and then followed up with this equally awesome (do I start sounding like Steve Jobs already? icon smile HOW TO: Re package Your Best Content for More Exposure (and Links) ) Google Analytics Cheatsheet containing both basic and advanced tips on setting up the proper tracking. Obviously, he now owns Google SERPs for [Google Analytics Cheatsheet] term and also enjoys plenty of backlinks naturally flowing in (including mine):

repackage 06 HOW TO: Re package Your Best Content for More Exposure (and Links)

4. Screencasts

If you (like myself) tend to shy away from creating a screencast, let me tell you that today it seems to be as easy as making a screenshot:

By creating a screencast showing what you are explaining in the post you will cater for “visual learning” part of your audience. Besides, you’ll be able to increase your content exposure to highly popular online video sharing websites.

Tools to promote?

Video sharing websites are plenty. Of course, I suggest focusing your efforts to max 5: you will get extra exposure only if you develop and promote your profiles at the selected video sharing websites (instead of trying to distribute your video to hundreds of them). Video social media websites work like any social networks: you need to commit to get noticed there!

URL Alexa Rank (January 2011) Best points
repackage 07 HOW TO: Re package Your Best Content for More Exposure (and Links) 3 It’s huge and very active.
repackage 08 HOW TO: Re package Your Best Content for More Exposure (and Links) 2,242 It caters for how-to video fans (and it is great to promote your Youtube uploads as it accepts third-party0hosted videos)
repackage 10 HOW TO: Re package Your Best Content for More Exposure (and Links) 4,040 It allows a lot of text context for each video. It is easier to get noticed there.
repackage 11 HOW TO: Re package Your Best Content for More Exposure (and Links) 2,541 Allows for all sorts of “dofollow” links both in the video description and author profiles and is overall the best in terms of driving people from the video page back to your site.

Examples?

Here’s a good one: create a post about setting up event tracking in Google Analytics and make your point stronger by promoting the video tutorial. The video alone got about 14, 000 views so far! A great way to promote your presence on Youtube!

repackage 13 HOW TO: Re package Your Best Content for More Exposure (and Links)

5. Infographics (and Other Image Content)

If you take time creating some pretty charts, venn diagrams or other types of infographics, be sure to promote those separately. (Here are some free tools to help you quickly create useful infographic). But not only infographics are worth sharing. If you have created a good collection of screenshots, for example, share and promote your collection as well!

Best tool to promote?

URL Alexa Rank (January 2011) Best points
repackage 09 HOW TO: Re package Your Best Content for More Exposure (and Links) 35 It is fairly easy to get ranked high in Creative Commons search results.

Example?

When I was launching MyBlogGuest, it struck me that not all people actually were familiar with the concept of guest blogging, so I created a short intro to explain what it was all about and one of our members did a great job visualizing the concept through infographic (which became a powerful independent piece of content):

guestblogginginfographic thumb HOW TO: Re package Your Best Content for More Exposure (and Links)

cc licensed flickr photo shared by balanced.crafts

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  1. 52 Responses to “HOW TO: Re-package Your Best Content for More Exposure (and Links)”

  2. Great list. Thanks for posting.

    By Jeff Tippett on Jan 21, 2011

  3. Nice useful list, thanks, came in use. :)

    By Wasim Ismail on Jan 21, 2011

  4. Really useful post, Thanks for the post!

    By leons0133 on Jan 22, 2011

  5. Really useful list. Thanks for the post!

    By Create a website on Jan 22, 2011

  6. Ann, that is a great set of ideas & links. Will pass on to my clients & use myself.
    Thanks

    By Jane Lee on Jan 27, 2011

  7. Repackaging is indeed great in all aspects. Oftentimes, it’s needed actually most especially if you really wanna highlight something on your article before but you forgot to do. I’ve done repackaging as well and the quality is still there. I remembered one time when I made it I noticed that it usually better than the first one. To repackage your content means giving it a new life and a better perspective. Nice post.

    By dee oneal on Jan 28, 2011

  8. Enjoyed reading your post with great ideas and resources. Thanks for sharing – there’s so many applications and resources out there for us to use, but it can be overwhelming finding them. Much time spent staring at the computer screen! I will be linking to this post from my blog/website with a few of my thoughts added in.

    By Cindy Seipel on Jan 29, 2011

  9. Hi Ann
    Not visited in a while but have just subscribed to your email feed so I won’t miss any more posts.

    “Your best content doesn’t have to live only once.”
    Now that’s what I call good news.

    Lots of useful ideas – particularly like, “Re-arrange your article to create a mini eBook;”
    I’ve been thinking about that for a while so I might go with that.

    BTW – notice that you are using the GASP antispam plugin.
    Do you use it with Akismet or have you deactivated Akismet?

    By Keith Davis on Jan 30, 2011

  10. @ Dee, good point about the re-packaged content being even better in the need. While re-packaging the content, we re-think and re-organize a lot of things. We arrive at new conclusions and we make new exciting discoveries based on the same research!

    @ Cindy, thanks. I am glad the list may turn useful!

    @ Keith, I don’t update the blog as often as I’d like to (because of the lack of time), but I do try to maintain the quality.

    I am using GASP together with Spam Karma (which I don’t think is still supported) but I still have lots of spam (not sure how it gets through!)

    By Ann Smarty on Jan 30, 2011

  11. Wow you have written such a fabulous post, I liked it from the beginning to end. I will implement your all tips.

    By Evomantra on Jan 31, 2011

  12. Cheat sheets work a lot, mainly because they solve problems and build trust among readers.

    By MicroSourcing on Feb 3, 2011

  13. It is really good to repackage content, most especially old content so they can still be of use and not just archived in your blog. I’m familiar with all the other tips you mentioned but not with screencast and infographics. I will surely check those out.

    By Kendra @ Bookmark Submission on Feb 10, 2011

  14. I like those presentations. Planning some ebooks at the moment, but presentations could be a good way to promote an ebook without going the video route.

    By Jon on Feb 10, 2011

  15. Yes, I do agree with re-packaging our best content for bigger exposure is really important. There are far more platforms now that allows us to post and submit. It definitely will capture more new audience from different channel!

    By Google Sniper 2.0 on Feb 12, 2011

  16. Great post. Another good suggestion is turning your written content into Pod casts for audio marketing.

    By Jeff Oxley on Feb 21, 2011

  17. Good tips, it just goes to show that you don’t always have to rely on creating new content but you can distribute what you already have for a new audience.

    By Brent @ Millionaire Studio on Feb 22, 2011

  18. Certainly a great post on resources. I am currently working on slides presentation & youtube videos to get more exposure.

    By Rahul on Feb 28, 2011

  19. Ann,

    I’m curious: Why did you choose to add the rel=”nofollow” attribute to the links in your “Ann Smarty recommends” section? I’m thinking; If you recommend something, you’re giving it your vote of confidence (a vote). It’s not like your preservering PageRank by adding the attribute.

    By Lasse Heindorff on Mar 1, 2011

  20. @Lasse, I am not sure LOL I guess that’s the Arkayne plugin nofollows them

    By Ann Smarty on Mar 4, 2011

  21. “eBizUniverse, Inc is a chicago website developer , Internet Marketing (SEO) and software development company. See our extensive portfolio and get a FREE quote online http://www.ebizuniverse.com

    By chicago web development companies on Mar 9, 2011

  22. thanks Ann, i think guest posting is really powerful. It provides you free links and exposure to a large audience.

    By Fazal Mayar on Mar 15, 2011

  23. Thank you for these tips. Your post as been different than some repackaging ideas for content I have read. I have found unconventional the tip about taking screenshots. Thanks

    By Tiky on Mar 20, 2011

  24. Thanks for the inspiration. This post has really encouraged me to re-visit my old articles!

    By Annie on Mar 22, 2011

  25. Love this post… It is really informative, really love this information. I could use this list. Thanks for sharing…

    By treb on Mar 24, 2011

  26. Great idea to repackage my articles into videos… Cheers!

    By Bill PUA on Apr 22, 2011

  27. This are awesome tips. I already have plans to turn some of my posts into an ebook.
    This has given me some more ideas.
    thank you!

    mike

    By mike on Apr 26, 2011

  28. Liked this article very much.

    I am looking for a source to read up on ebooks.

    Is there no duplicate content issue with this idea.

    By Joey on May 9, 2011

  29. Now, this is what I call a useful list. Thanks for all the resources we can utilize to repackage our content. This is the way to ‘multitasking’ content! Off to do some work now…

    By Rika Susan on Jun 2, 2011

  30. All I can say is wow! My heart is fluttering and my mind is spinning with the possibilities that you have shared here. I know that I’m missing a big piece of the puzzle with the limited traffic I’m experiencing with my article marketing and blog posting/website updating efforts. I know I’ll have to reread this a few times to digest it all but I’m exited and inspired. I don’t want to take up to much space with comments but thanks for sharing your expertise. It’s not often I run across such quality material that isn’t priced at $47. This is really helpful for someone starting out like myself. Wishing you good health, great relationships and financial success!

    Derek

    By Derek on Jun 5, 2011

  31. This is a great list of opportunities to re purpose my previous content. Not only is this a great way to recycle content but also a fantastic way to increase back links to my site.
    Thank you so much for this.

    By Carla Easley on Jun 14, 2011

  32. Thanks Ann, I think guest posting is really powerful.

    By Izrada Web Stranica on Jun 24, 2011

  33. That’s a huge list! Scribd is great but a lot of ebook piracy going on there.

    By AlphaWolf on Jul 16, 2011

  34. I thought I pretty much knew all the known paths of repurposing your content, but you still manage to surprise me, Ann.

    Will have to try some of these out.

    Ana

    By Ana | Traffic Generation on Jul 19, 2011

  35. Thanks for your kind words, Ana!

    By Ann Smarty on Jul 20, 2011

  36. Cheat sheet is a new one for me! I have been reading into new forms of content, and I was growing weary of hearing “top 10 lists” over and over again (even if they do work!). Cheat sheets will be something I do more research on for industries that it will work.

    Infographics seem to be really popular right now. I think that they will get increasingly harder to push because, naturally, they are becoming more interactive and more robust. It seems to be the industry’s saying that, “infographics aren’t dead, crap infographics are.” Our standard of infographics now may be terrible by tomorrow’s standards.

    The platform section is really going to help me out. I was searching the web for sites that accepted content submission, but I was not sure of what would be the best home and for what type of content. Really appreciate that section!

    I do have a question…well, maybe a few! When you repurpose the content, do you only push that content on external platforms, or would you host it on the internal site as well? I was just curious about the best method if you were going to host it on the internal site. You wouldn’t want pagination issues, but you also wouldn’t want to cannibalize.

    Thanks for the post! This is one of the best reads I’ve had in awhile. I’m starting to realize the importance of content. If it’s what the searchers care about, it’s what the search engines are going to care about.

    By Travis Brown on Jul 20, 2011

  37. Guest posting is now one of the SEO techniques that works very well because aside from spreading your blog post, you also get the chance to mingle with other bloggers. You also build trust with even more audiences through this technique.

    By The Web Showroom on Aug 1, 2011

  38. Great post, Ann. Thanks for the great ideas. We’ve used Slideshare before but your idea on eBooks is a great one. I’ll be on the look out for another source on this. My favorite ways of repackaging that you mentioned is infographic creation. These are so effective at making an article or blog post into a quickly readable and eye-catching piece. There are lots of people out there who like sharing them, which is always great. Thanks again for your post. Looking forward to sharing with our readers at http://www.searchinfluence.com/blog

    By Alison Ruth on Aug 31, 2011

  39. Great post.

    I’ve developed a site, the content of which is unique and much more useful than some crappy posts available on some blogs appearing on first page of google.

    Can I just write a summary paragraph and copy/paste the same paragraph at multiple sites like hubpages/squidoo etc? Or will I have to write 1000 different introductory paras for 1000 social bookmarking sites?

    By PTCL EVO on Dec 9, 2011

  40. @PTCL EVO, you better not. Google is most likely to devalue all duplicate content entries and your links in them anyway, so providing unique description with each is the only way to go!

    By Ann Smarty on Dec 9, 2011

  41. Thanks Ann. I was able to bring first one of my developed sites to top 3 in the google results. But I’m having tough time with my two sites one year after that. Maybe I’ve got too lazy.

    SEO is really a tough job, and requires lots of patience.

    Thanks again for the response and nice suggestions.

    By PTCL EVO on Dec 9, 2011

  42. Some great ideas I had not thought about. It feels like certain people have favourite sites and tools. I think ill do some research on what my customers use and see where some of my content could live. Thanks again.

    By Bobby Collins on Dec 14, 2011

  43. Going to put this aritcle to good use now.

    By Disney on Jan 13, 2012

  44. I’ve had a lot of luck with PDFs. I get some good traffic, and some of them get republished. I haven’t tried Presentations of images yet. Great idea. Thanks for the tips!

    By Bear on Feb 4, 2012

  45. This is a great idea but dont goolge index pdf’s?

    By PosterJob on Feb 23, 2012

  46. Thanks for the huge amount of ideas on how to re-package existing stuff. I’m really glad that I found this info because I’ve always felt that my stuff is not getting the momentum it deserves. Hopefully, I’ll be able to do it with re-packaging following your lead.

    Thanks again.

    By Kenneth on Mar 13, 2012

  47. Thanks for the new ideas Ann.

    By Daniel Law on May 30, 2013

  48. Thanks for the feedback. Greatly appreciated. Nathanael

    By Nathanael Vanderkolk on Aug 11, 2013

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