Search Engines: Tools, Hacks and Tips by Ann Smarty

Search engine policies and protocols are getting harder and harder to keep track of these days. In spite of denying the existence of disavows and penalties, our own service was subject to just such a mercenary tactic fairly recently. MyBlogGuest saw first hand what happens when Google gets nasty.

Having come through the other side of the issue - and accepting that there is no recovering from the fallout that resulted in the hit - there is some unique insight to provide on this particular issue. The might of Google is extreme, and it goes beyond just search. Their grip reaches into every corner of the internet, from social media to content. How do you keep yourself from facing the struggles and strife that we did?

The hard truth is that there is no 100% way of keeping yourself from facing penalties. Rules are changing, and so you always run the risk of falling behind on one. Or just being accused under a more arbitrary, vaguely defined policy that was created to carpet bomb a growing issue. It is becoming more and more obvious that Google is reacting strongly in hopes of keeping up with the growing sophistication of scammers exploiting the system. Their algorithm updates just aren’t doing the job.

Don’t worry, that doesn’t mean there is no hope. Search engines are a huge category, and there are many topics encompassed within its scope. In this section we will keep you up to date on those evolving protocols, give you advice on increasing traffic, discuss the often divisive issue of Google’s place in monitoring the web, talk about new features, look at how to integrate other services with search results, and a lot more.

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