I love marketing tools. Anytime I am playing with a new tool, I discover a new way to access and analyze data, build connections or put together new content assets. New tools give me new inspiration and hence thank you for sharing your marketing tools with me in your emails… Keep them coming! Thanks to […]
Marketing Tools Reviewed by Ann Smarty
Ann's tool reviews, comparison and recommendations. Only unbiased opinions. I may know the people behind the tools but I have no affiliation with them!
Half of proper digital marketing comes down to having the right tools at your disposal. marketing tools are a dime a dozen, so you would think finding the right one would be easy. Unfortunately many of those tools aren’t comparable in features, and individual needs mean one person’s perfect tool is utterly useless to another.
Since finding the right digital marketing tools is one of the most important things you can do to spearhead your campaign, it isn’t a decision to go into lightly. It is no surprise that we get so many questions about the process. What do you need? How much is your budget? Is it worth trying free tools, or do you have to fork over a lot of cash to get the perfect dashboard? What kind of tools are there to begin with?
In this section you will find the answers to all of those questions and more. The posts here will go through the different kinds of marketing tools and applications. It will show you the best in digital marketing dashboards and keyword research generators. It will also give you tips on how to best use those tools. What good is the perfect app if you don’t know how to use it?
We will also cover related topics to marketing tools, like how to conduct proper analytics, how to read your results, and tweaking your marketing campaign so you get the best possible outcome. From time to time we may review specific tools to see how they match up, and talk about our own favorites and experiences using them.
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There’s no denying a fact that most of marketing tasks we get to perform cannot (or should not) be automated. You cannot automate content creation and link acquisition. You’d better stay away from automating most of relationship building tasks. You cannot fully automate customer service, loyalty building and community nurturing. However automation can reinforce your […]
I am on the hunt for traffic generation ideas because I firmly believe that it’s an extremely poor business decision to depend on only one source. That being said, if your site is already getting clicks from Google, your job is not done. Keep re-investing into varying your traffic sources to never be too vulnerable […]
What determines the usefulness of some of your content (as compared to the rest of your articles you write)? The number of people who found it valuable enough to link to it? The number of people who found it great enough to Tweet it or vote on social media? The number of people who re-blogged […]
There is one cool joke that the worst nightmare of a web hacker is that he suddenly forgets all his passwords. Password fatigue (or password chaos or identity chaos) is the feeling experienced by many people who are required to remember and manage a lot of passwords. And how many passwords do you need to […]
Ok, just stumbled across this site allowing to create your own brain games and got a bit obsessed creating SEO-related crosswords, word search games, and puzzles. Here are a few of my quick creations in case you have a minute or two and are wondering how to spend them: SEO Crossword: SEO Crossword puzzle game […]
I recently shared on SEJ my latest favorite FireFox addon Search Cloudlet that generated a tag cloud of Google and Yahoo SERPs. I have also suggested its possible implication for keyword context research. The interesting part of this whole thing is that the tool developers appeared to be based in my home country – Ukraine. […]