Branding and Personal Branding Tips from Ann Smarty

Establishing your brand is the hardest, most time consuming part about starting a website or business. Every decision seems to be important, from what colors you choose in your header, to the logo that will go on email newsletters. Even when you take things step by step, it feels like an overwhelming process that is constantly evolving, and requires you to adapt and carry on.

Whatever some “experts” claim, there is no magic formula for branding success. Consistent work with a clear strategy in mind is the only way forward. Your branding plan has to be solid, simple, and poised to compete against other brands vying for the limelight.

You have plenty of tools at your disposal. Social media marketing. Content strategies. Logos and headers. Website design and integrated apps. API and compatible services. Affiliate marketing programs and brand connections. Guest posting and interviews. Influencer networking and real life elbow rubbing opportunities. Business cards and traditional advertising. Online ads and monetization programs. Visual content plans and strategic sharing. Feeling dizzy yet?

It is perfectly understandable why so many people throw in the towel and hire a company or consultant to handle the branding for them. But that isn’t always an option, given the high price tag on those services. Besides, doing your own branding is both rewarding and a crucial skill for future ventures that you would be better off learning now.

Don’t worry, you aren’t alone. This section is full of advice, tips, tricks, and information on branding, whether you are doing it for a blog, or a new business. You can find everything you need to build an informed strategy.

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