The internet is no longer text-based, and with more pictures, videos, and graphics online, technology has also gotten smarter and able to translate these images into something more tangible. Before all this technology started booming, search engines were not able to “read” an image on a website. So web developers would give the image an […]
Branding and Personal Branding Tips from Ann Smarty
Establishing your brand is the hardest, most time consuming part about starting a website or business. Every decision seems to be important, from what colors you choose in your header, to the logo that will go on email newsletters. Even when you take things step by step, it feels like an overwhelming process that is constantly evolving, and requires you to adapt and carry on.
Whatever some “experts” claim, there is no magic formula for branding success. Consistent work with a clear strategy in mind is the only way forward. Your branding plan has to be solid, simple, and poised to compete against other brands vying for the limelight.
You have plenty of tools at your disposal. Social media marketing. Content strategies. Logos and headers. Website design and integrated apps. API and compatible services. Affiliate marketing programs and brand connections. Guest posting and interviews. Influencer networking and real life elbow rubbing opportunities. Business cards and traditional advertising. Online ads and monetization programs. Visual content plans and strategic sharing. Feeling dizzy yet?
It is perfectly understandable why so many people throw in the towel and hire a company or consultant to handle the branding for them. But that isn’t always an option, given the high price tag on those services. Besides, doing your own branding is both rewarding and a crucial skill for future ventures that you would be better off learning now.
Don’t worry, you aren’t alone. This section is full of advice, tips, tricks, and information on branding, whether you are doing it for a blog, or a new business. You can find everything you need to build an informed strategy.
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Content marketing interviews have been used a lot in the past years. Some would argue they have been overused but I say: It’s all good provided you focus on quality and keep your blog integrity. It’s not just about creating group expert interviews. You can use interviews in many ways for your content marketing strategy: […]
I love tools. Moreover, I love simple ideas that may have dozens of practical uses, like a Swiss knife (as my friend likes to put it). In today’s quick tip series, I am sharing a tool that combines two of my passions: automation and multi-purposefulness. I’ve been a long time user of Paper.li. I am […]
There are always those little but important things you need to do but never have time / motivation / memory to. For me, that’s my “About me” page. I set up my blog back in 2008-ish and my About page has been almost intact since then. Yet, that’s not even a little thing… I talk […]
I’ve been seriously researching (and experimenting with) video as an online marketing tool recently. There are perfect examples of successful viral marketing campaigns with videos. But this is not what I wanted to emphasize (and ask your opinion about) in this post. What I wanted to focus on in this short post is: how engaging […]
What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford, and so many others. But let’s think online companies, since this is our main business environment. […]
The following is the the first post in the series of guest blogging success stories. The series is dedicated to my new venture My Blog Guest, the community of guest bloggers. I am building the site where you can build links and your brand completely for free and by providing real quality, so go ahead: […]