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Color Branding: Geographic and Niche Targeting

A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche to niche. Color theory deserves…

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The Art of Flattering – Social Media Marketing How To

Let’s face it, we do flatter daily in real life either sincerely or on purpose. There is no secret that flattering is also a widely used social media marketing tool. With it you can get more social friends, their support and help, and establish yourself as a social network power user. Didn’t you once [or…

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Color Branding: Colorize Your Brand – How Color Builds Your Brand

Most bloggers [me being one of them] don’t have a clue what their website color scheme might be associated with. For me it has been enough that I “like” the overall site look. But as an online entrepreneur and consultant I felt that I needed to know at least the theoretical part [maybe I will…