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Old VS New Link Building Strategies

New Link Building StrategiesThe Internet is changing rapidly. What seemed to work fine only a few months ago, can now have no effect at all. Thus the skills of an SEO expert cannot be limited to tactics which proved to work for years. Continuous learning and modifying your strategies is a key to a successful SEO campaign.

Low effective old-fashioned link building techniques (don’t try this at home 😉 ):

1. Make the list of websites linking to your most successful competitor and try to submit your link in each directory, forum, etc you managed to find.

Disadvantage: these tactics might be old and low effective.

2. Make the list of websites linking to your most successful competitor and email each: “I have visited your website and would like to buy a link/exchange links with you… bla bla bla.”

Disadvantage: with the huge amount of unsolicited emails of this kind webmasters receive daily, your email will most probably be deleted.

3. Find an influential blogger in your niche and send him an email: “Hi! I have visited your blog and would like to buy a sponsored review.. bla bla bla.

Disadvantage: respectful and popular bloggers who care about their reputation are most likely to decline your offer. Besides, today even non-authoritative bloggers tend to outlink with high reluctance as by being suspected of selling links or blog posts they risk being punished by Google.

Now consider these new more effective ways to build back links to your website:

1. Find a comparatively new but already well-known website in your niche and try to research its link building strategy.

Advantages: * as this site is new and already popular, you will learn the techniques which work today (not a year ago); * a new site is most likely to have fewer links than an established one, so it’s link building scheme will be clear and this will save your time.

2. Make up the list of websites where you would like to get a link and try to find some alternative ways to contact them (find forums, social networks and blogs where they participate and try to reach them there).

Advantage: * people tend to trust their friends via social networking websites; so your message is likely to be attended with attention and consideration. (Further reading on this approach: “Creating and Managing Your Link Campaign” by Crash)

3. Define influential bloggers in your niche and ask for a guest post.

Advantages: * you will get noticed by the prominent blogger by contributing unique valuable content to his website; * plenty of daily readers of the authoritative blog where your guest post will be published will start visiting and trusting your website. Thus you will build faithful readership and reputation.

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  1. 27 Responses to “Old VS New Link Building Strategies”

  2. Link building is where I am at now. Strangely many people that link to my site are not passing on juice. No follows are an evil that need to be done away with.

    By Guy McLaren on Jan 13, 2008

  3. Thanks for the great advice, adding comments can work but check the no-follow link.

    Offering some great content and this will help you.

    By Web Design Lincolnshire on Apr 1, 2008

  4. Interesting read on link building strategy BTW i come to know about your post from two different SERP’s in Google , 1st one at 676 and the second one at 731 pos.
    I have written little bit on this.
    Even i linked to you also.

    By WWW Marketing on Sep 24, 2008

  5. I’m doing link building but I don’t believe in PR link juice. Nofollow or dofollow links doesn’t matter as long as it’s relevant.

    By seo services on Sep 30, 2008

  6. Manufacturer and Exporter of axles, Manufacturer and Exporter of axles, trailer parts, utv axle, atv axle, adv axle, half axle, hub caps, rims, wheels, brake axle, nutbolts, Essieu, moyeu, eje, eixo, trailer spare parts, eye bolt, supplier, trader from India.

    By windsor exports on Oct 17, 2008

  7. I’m doing link building for my seo contest.

    By Busby SEO Test on Nov 25, 2008

  8. Interesting article to read on link building strategies. The Keysearch Analytics blog has tips, tricks, advice and case studies for the search marketing industry.

    By Peterson on Mar 13, 2009

  9. Oh dear…

    My methods are mostly “old” but having read this article… I shall change my ways.

    Old or new, it’s still hard work and time consuming.

    Thanks for the post.

    Keith D

    By Keith D on Apr 20, 2009

  10. Thank you very much for posting.

    By Brain Injury Attorney on Jun 24, 2009

  11. Interesting post. One problem is that posts like this apply to the top 10% of sites who have the content etc to warrant truly natural and genuine linking (although I’m not sure your recommendation to seek out and befriend people via social media just to ask for a link is ethical?). There is a huge swathe of people out there who do not have the time, experience, resources, contacts or cold hard cash to make their lnkbuilding strategy whiter than white.

    By IBL Builder on Jun 25, 2009

  12. Ann, excellent advise. I saw your blog on searchenginejournal and have thoroughly enjoyed reading your posts. Just wanted to say hi.

    By Jason Capshaw on Aug 7, 2009

  13. Nice tips. But I think what you consider as old fashioned is actually still effective.

    By Global Empire Team on Oct 27, 2009

  14. nice and great information… Although there are some good tips and techniques exists for link building but i think the old techniques are still effective and we can not forget the importance of those old ones…

    By SEO Services Company on Nov 16, 2009

  15. There are a number of ideas about what is the best way to promote a website and the best ways to attract more visitors.

    By on Dec 29, 2009

  16. Nice tips. But I think what you consider as old fashioned is actually still effective

    By eajaz on Feb 18, 2010

  17. “1. Find a comparatively new but already well-known website in your niche and try to research its link building strategy.”

    Great stuff retweeted! : )

    By Jest | link building services on Feb 21, 2010

  18. If you’re reading this, you know how valuable links are. If you want to provide a link to a great nonprofit site, please link to, which helps teachers and schools get the supplies they need for kids to excel.


    By Robert Tolmach on Apr 28, 2010

  19. nice blog

    By embroidery punching on May 4, 2010

  20. good write thanks perfect

    By iyye on Jul 20, 2010

  21. Great post. thanks

    By casus telefon on Sep 2, 2010

  22. Selling links from blogs is high risk due to google ban strategies…

    By Casus Telefon on Sep 2, 2010

  23. The link must be hard coded in HTML. As long as the link uses something like , it’s fair game. Google has also started to count Javascript links, but HTML is still the ideal. We’ll get more into Javascript later.

    By SEO Consultant on Oct 20, 2010

  24. Hi Ann, great post, I loved the way you drew the comparison between old and new ways to build links. A very good post to read, thanks for sharing.

    By Neeraj on Sep 29, 2011

  25. Hallo Ann
    Your post on link building is really informative. I too feel same that old tactics of building links form Forum Profiles, Blog Comments and Directory submission has hardly any effect on SERP.
    Great Post!!!!!

    By Venapro on Feb 4, 2012

  26. “don’t try this at home”, hahahaha. Yes, actually this should not be tried as it’s dangerous!!

    Good post.

    By Humayun on May 30, 2013

  27. 1.Is any way we can rank the site in Local?
    Kindly update please.

    2.What kind of backlinks is shown in there a way we can check the TYPE of backlinks made for that particular site that is shown in

    By Saurabh on Aug 13, 2013

  28. In nutshell, all you want to say that now link building has become very difficult. I think a day will come when when new websites will have to struggle for at least 5 to 6 years to get ranked.

    By Anurag kumar on Oct 6, 2014

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