Winning more sales ultimately comes down to trust. The prospective customer has to trust that your product or service is valuable and that you’re honorable enough to not sell them something they don’t need. The way to win trust only comes in three forms: You’ve built trust by getting to know who you’re selling to […]
Digital Marketing Ethics by Ann Smarty
Digital Marketing Ethics have always been a controversial - sometimes touchy - subject among internet marketers. Those who work on the technical side have a tendency to demonize search engine optimization thanks to scrapers and scammers using improper methods to drive traffic. This is almost always a numbers game for them, a way of generating PPC profits and upping their ranking Google to get more without any real effort.
Of course, Digital Marketing is so much more than that. A couple of bad eggs doesn’t stop the fact that proper keyword enhancement and exploitation is a normal part of optimizing a website for the very algorithm Google has put in place. No amount of changes to that algorithm lessens the impact of SEO on search results.
In a time where so many popular marketing tactics are being demonized, it isn’t easy to say where the issue of ethics stands. On one hand, you have people like Google’s Matt Cutts claiming guest posting is dead (I vehemently disagree). Nofollow is being enforced on links, reducing the opportunities for link building to an insane degree. Paid guest posting is so rare now that little websites haven’t got much of a chance of using it to build a stronger following.
What is clear is that ethics in marketing isn’t. Black and white adherence to everything Google says is a quick way to reduce your results. That doesn’t mean you should go against their policies and guidelines, just that the matter of what is “right” is more a matter of debate than it might at first seem. Is guest posting inherently bad? Obviously not. Is using a paid guest post to manipulate readers into contributing to PPC profits shady? It could be argued that yes, it is.
This is an ever changing topic, and in this section we will cover everything to do with it.
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*The following guest post is by Duncan* Have you ever felt like your blog readers are just a hassle to your site? Using up all your bandwidth and leaving messy comments all over the place? If so, you need some tips in how to alienate them and stop them coming back for good. Just follow […]
Note from Ann: You may have noticed that I seldom publish guest tips, only when they are very practical and to the point. This one is useful and many website owners overlook this. Even if your website has a strong and high quality link profile, not necessarily it will appear on Google’s first results. Your […]
Keyword research is still an integral part of content creation, mostly because search engine rankings are unarguably (and possibly sadly) the best source of free traffic… but also because it’s a huge source of inspiration showing you what people in your niche are interested in and what hasn’t been covered well enough yet. Speaking of […]
I figured I’d write this article instead of saying it again and again all over the web (because for some reason all people want to hear my opinion!) So, to answer everyone’s concerns: MyBlogGuest is NOT going to allow nofollow links or paid guest blogging (even though Matt Cutts seems to be forcing us to […]
I am not that good at ranting. I don’t believe in SEO outing or spreading SEO FUD. Today’s post is not a rant though. It’s a question. A quick intro: since Google started cracking down on (huge) companies that have been accumulating links for ages, I am getting occasional requests to remove links here and […]
Now that I have some time for creating content and blogging (which I thoroughly enjoy!), people start asking me the question: how do I manage to write so many articles and guest post so often. And how the heck do I come up with new ideas to cover my content marketing services? Well, I have […]