A few weeks ago I did a large post on the past five years of history of Google: That was a cool exercise as I got to remind yourself and organize in my mind lots of Google changes I was lucky to witness (I know that sounds like I am very old btw). Now, in […]
Search Engines: Tools, Hacks and Tips by Ann Smarty
Search engine policies and protocols are getting harder and harder to keep track of these days. In spite of denying the existence of disavows and penalties, our own service was subject to just such a mercenary tactic fairly recently. MyBlogGuest saw first hand what happens when Google gets nasty.
Having come through the other side of the issue - and accepting that there is no recovering from the fallout that resulted in the hit - there is some unique insight to provide on this particular issue. The might of Google is extreme, and it goes beyond just search. Their grip reaches into every corner of the internet, from social media to content. How do you keep yourself from facing the struggles and strife that we did?
The hard truth is that there is no 100% way of keeping yourself from facing penalties. Rules are changing, and so you always run the risk of falling behind on one. Or just being accused under a more arbitrary, vaguely defined policy that was created to carpet bomb a growing issue. It is becoming more and more obvious that Google is reacting strongly in hopes of keeping up with the growing sophistication of scammers exploiting the system. Their algorithm updates just aren’t doing the job.
Don’t worry, that doesn’t mean there is no hope. Search engines are a huge category, and there are many topics encompassed within its scope. In this section we will keep you up to date on those evolving protocols, give you advice on increasing traffic, discuss the often divisive issue of Google’s place in monitoring the web, talk about new features, look at how to integrate other services with search results, and a lot more.
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Content brainstorming is hard. The most obvious question we always face is: Where to start? To me the answer is obvious: Whenever in doubt, go to Google! This article describes my tricks searching Google to find what to blog next. It can be used in any niche (scroll down to the actual cheatsheet with the […]
Since 2004 Google has been in widespread use, and there are now generations of people who have grown up using Google on a daily basis. These are the same people that have grown up in an age of technology, using mobile phones and specifically SMS text messaging. It has long been argued that text messaging […]
[Update: This trick seems to have been discontinued] It is amazing how many new things we may discover in very familiar services by just experimenting… I’ve been using Google for ages and I am quite familiar with its advanced operators but I just discovered a new one a couple of week ago. Actually, I’ve been […]
I was contacted by the representative of the most popular (I guess) European information portal and news aggregator – Wikio. The good news is that SEOsmarty.com was ranked #10 among most popular blogs in the SEO category according to Wikio. The weird news is that SEJ is not ranked in top 20 at all but […]
There can be several reasons why a search marketing professional would want to be “ghost-googling” (i.e. searching Google without Google to know you are searching it): He/She may want to see absolutely “fair” results (not influenced by his/her recorded browsing preferences, territory, etc); He/She may want to be served “non-targeted” Google ads; He/She may want […]
Personalized search is one of the controversial Google’s babies: first, it might sound great that you are supposed to be given just what you want (on the other hand, it is still questionable the machine can know better what I am up to); secondly, personalized search has become the real headache for SEOs: ranking fluctuations […]