Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that. […]
On-Page SEO (Search Engine Optimization) Advice by Ann Smarty
Search Engine Optimization has come a long way since its origins. But it is no less important than it was before, having evolved into something more sophisticated and pure than the keyword stuffing that used to be prominent across the web. It is more refined, and the penalty against shady tactics makes it worth a website’s while to do it right. Keeping up to date with the latest tactics a good first step.
On-Page SEO is some of the most tricky to master. Unlike content based keywords, it has to be placed in just the right way. You walk a very thin line between perceived crawler spam and effective keyword density. Likewise, figuring out the right combination of terms for metadata can be difficult at best. Trial and error is normal, but frustrating when the pieces just aren’t quite fitting together. No one likes seeing less results than they hoped for.
It goes beyond how to present your optimizations. Keyword research and the latest algorithm changes by the ever evolving Google also come into play. It is a complicated, but rewarding, business. The right strategy can make the difference between a site that become a viral hit, and one that remains obscure and unvisited.
Here you can find all topics related to SEO. Learn the perfect tools to help you find the right keywords to implement into your overall plan. Find out the latest news on restrictions being placed on engine crawlers. Get useful tips to really up your metadata optimization game. Or just discover the connection between your website layout and menu design, and how it impacts your search engine ranking.
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SE Ranking: An SEO Analytics & Monitoring Platform You Have Been Looking For
I don’t do tool reviews often, so you know if I am taking the time to share one, it must be worth it! In this article I am going introduce you to a pretty awesome SEO dashboard called SE Ranking. The platform has a gazillion of features, so I am not going to describe all […]
Google’s Featured Snippet Deduplication: What Does It Mean for Web Publishers?
As of yesterday, Google is not showing the featured page in organic results. That is, if previously you were ranking in Google’s top 10 and were featured, now you are just featured. The official claim is that this has been done for “decluttering” search results. What does this move mean for web publishers? Let’s try […]
How to Optimize for Google’s Featured Snippets
I am sure you’ve searched Google recently. Probably even today. And if you have, you may have seen a helpful box featuring a quick answer to the query, with a link to the source. That’s Google’s featured snippet (previously known as an answer box). There’s no way you may have missed those because they are […]
How To Optimize Images For Search Engines, Social Media and People
The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images). Limit number of […]
What Signals of a Quality Web Page: E-A-T (Expertise, Authoritativeness, Trustworthiness) and More
Google started releasing their quality raters’ guidelines to the public last year – the step which you get to admire for its openness and helpfulness (Or they just figured they couldn’t do anything about it because the guidelines kept leaking, so they figured they’d rather build a good PR off that). The most recent copy […]
Beyond Google’s 10 Blue Links
We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges. Last week I hosted #SEMrushchat talking about different types of Google’s search results and what they mean for brands. Here are […]
