Branding

SEO Logo – What Should It Tell Your Customer?

Friday, April 18th, 2008

You might have already noticed (after my color branding, SEO Slogans and branding outside SEO) that I'm particularly interested in overall SEO niche marketing and branding recently - well, that's all because I am just starting promoting my brand and service and so the topic seems new and exciting to ...

Learning Web Design From Movie Posters

Monday, March 24th, 2008

A movie poster usually determines whether or not I am going to watch the trailer or even go to the cinema. A website design is usually a crucial factor in making the decision whether a visitor is going to look through headlines and stay for some time to read the ...

Beyond (SEO) Niche Blogging and Branding

Friday, February 29th, 2008

The benefits of niche blogging are well-known: that's a proven way to attract loyal audience who will be visiting your site and interact with you; applying niche blogging basics also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks. But is it also ...

Color Branding: Geographic and Niche Targeting

Sunday, February 24th, 2008

A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche ...

SEO Slogans: Cool, Sexy And Not Only That…

Sunday, February 17th, 2008

Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet :) ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) ...

How To Call To Action

Friday, February 1st, 2008

More often than not, it is not enough for you that your visitors just come and go. You want them to do something at your site. Unfortunately usually webmasters pay too little attention to their calls-to-action focusing on design, content and SEO. It is sad to see truly good ...

Does Your Blog Have a Flavor?

Friday, January 25th, 2008

The blog flavor (the term is invented by me, I guess) is what makes it unique. Have you ever tried to look at your blog "from outside" to see it the way your visitor does? Would you subscribe to this blog? Why would you (or why wouldn't you)? Ok, I'd ...