FYI: One year after this post was published, we decided to launch the community of guest bloggers for people interested in guest blogging. So please go ahead and join: MyBlogGuest (photo by insunlight) New Audience: Guest posting will open up your blog to a new audience that may not have previously read your work. As […]
Branding and Personal Branding Tips from Ann Smarty
Establishing your brand is the hardest, most time consuming part about starting a website or business. Every decision seems to be important, from what colors you choose in your header, to the logo that will go on email newsletters. Even when you take things step by step, it feels like an overwhelming process that is constantly evolving, and requires you to adapt and carry on.
Whatever some “experts” claim, there is no magic formula for branding success. Consistent work with a clear strategy in mind is the only way forward. Your branding plan has to be solid, simple, and poised to compete against other brands vying for the limelight.
You have plenty of tools at your disposal. Social media marketing. Content strategies. Logos and headers. Website design and integrated apps. API and compatible services. Affiliate marketing programs and brand connections. Guest posting and interviews. Influencer networking and real life elbow rubbing opportunities. Business cards and traditional advertising. Online ads and monetization programs. Visual content plans and strategic sharing. Feeling dizzy yet?
It is perfectly understandable why so many people throw in the towel and hire a company or consultant to handle the branding for them. But that isn’t always an option, given the high price tag on those services. Besides, doing your own branding is both rewarding and a crucial skill for future ventures that you would be better off learning now.
Don’t worry, you aren’t alone. This section is full of advice, tips, tricks, and information on branding, whether you are doing it for a blog, or a new business. You can find everything you need to build an informed strategy.
Subscribe for email updates on new posts, so you can stay on top of the latest industry and branding tips.
You might have already noticed (after my color branding, SEO Slogans and branding outside SEO) that I’m particularly interested in overall SEO niche marketing and branding recently – well, that’s all because I am just starting promoting my brand and service and so the topic seems new and exciting to me. Today I am going […]
A movie poster usually determines whether or not I am going to watch the trailer or even go to the cinema. A website design is usually a crucial factor in making the decision whether a visitor is going to look through headlines and stay for some time to read the article or review the products […]
The benefits of niche blogging are well-known: that’s a proven way to attract loyal audience who will be visiting your site and interact with you; applying niche blogging basics also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks. But is it also as good for actually […]
A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche to niche. Color theory deserves […]
Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet 🙂 ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) – I don’t like repeating […]
More often than not, it is not enough for you that your visitors just come and go. You want them to do something at your site. Unfortunately usually webmasters pay too little attention to their calls-to-action focusing on design, content and SEO. It is sad to see truly good resources that are doing great in […]