Monday, March 24th, 2008
A movie poster usually determines whether or not I am going to watch the trailer or even go to the cinema. A website design is usually a crucial factor in making the decision whether a visitor is going to look through headlines and stay for some time to read the ...
Category: Branding, Website Design | 17 Comments »
Friday, February 29th, 2008
The benefits of niche blogging are well-known: that's a proven way to attract loyal audience who will be visiting your site and interact with you; applying niche blogging basics also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks.
But is it also ...
Category: Blogging, Branding, Social Media Marketing | 22 Comments »
Sunday, February 24th, 2008
A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche ...
Category: Branding, Website Design | 25 Comments »
Sunday, February 17th, 2008
Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet :) ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) ...
Category: Branding, SEO Copywriting | 27 Comments »
Friday, February 1st, 2008
More often than not, it is not enough for you that your visitors just come and go. You want them to do something at your site. Unfortunately usually webmasters pay too little attention to their calls-to-action focusing on design, content and SEO. It is sad to see truly good ...
Category: Branding, Website Design | 85 Comments »
Friday, January 25th, 2008
The blog flavor (the term is invented by me, I guess) is what makes it unique. Have you ever tried to look at your blog "from outside" to see it the way your visitor does? Would you subscribe to this blog? Why would you (or why wouldn't you)? Ok, I'd ...
Category: Blogging, Branding | 10 Comments »
Thursday, January 17th, 2008
If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. ...
Category: Branding, Domain Names | 39 Comments »
