Sunday, February 24th, 2008
A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche ...
Category: Branding, Website Design | 25 Comments »
Sunday, February 17th, 2008
Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet :) ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) ...
Category: Branding, SEO Copywriting | 24 Comments »
Friday, February 1st, 2008
More often than not, it is not enough for you that your visitors just come and go. You want them to do something at your site. Unfortunately usually webmasters pay too little attention to their calls-to-action focusing on design, content and SEO. It is sad to see truly good ...
Category: Branding, Website Design | 71 Comments »
Friday, January 25th, 2008
The blog flavor (the term is invented by me, I guess) is what makes it unique. Have you ever tried to look at your blog "from outside" to see it the way your visitor does? Would you subscribe to this blog? Why would you (or why wouldn't you)? Ok, I'd ...
Category: Blogging, Branding | 10 Comments »
Thursday, January 17th, 2008
If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. ...
Category: Branding, Domain Names | 53 Comments »
Saturday, January 5th, 2008
Let's face it, we do flatter daily in real life either sincerely or on purpose. There is no secret that flattering is also a widely used social media marketing tool. With it you can get more social friends, their support and help, and establish yourself as a social network power ...
Category: Branding, Social Media Marketing, Viral Marketing | 19 Comments »
Wednesday, January 2nd, 2008
Most bloggers [me being one of them] don't have a clue what their website color scheme might be associated with. For me it has been enough that I "like" the overall site look. But as an online entrepreneur and consultant I felt that I needed to know at least the ...
Category: Branding, Website Design | 55 Comments »
