Baiting for Links with Fake Websites
I love original and unique ideas that promote themselves. Creating content that spreads is art and you are unable to generate dozens of unique and catchy ideas weekly: sometimes a person creates something truly unique once in a lifetime.
Still, there are some tactics behind crafting something that becomes viral. One such tactic is making fake mini websites that feature some sensation or weird concepts.
Those websites create their own imaginary world around them (for example, describe the life in a non-existent country) or share some spoofed scientific research or experiments or claim to describe an event that never happened, etc.
The best thing about those sites is that they don’t require much time or effort and are eagerly shared. Very often all you need is to contact a power blogger or even a journalist and share your hoax and it will work like a charm.
Let’s have a look at just a few examples to get an idea and inspiration:
Brand it:
Notice how the Onion, the weekly “satirical” stream of fake news, brand their video category: the logo, video watermarks, and the overall design are CNN-styled. This trick already makes their stream viral:
Make it easy to believe:
Male Pregnancy, the official site dedicated to the first male pregnancy, is a great example of how to design a hoax site. Everything here testifies for the reliability of this “scientific experiment”: video documentary, online EKG, magazine cover, etc.
Brainstorm a sticky concept
Some ideas don’t even require any design work or time to develop. Look at Internet First Page and Internet Last Page for example: all they needed was an idea and the domain name for that, and here we go a nice naturally-linked page to transfer link juice wherever you need:
Another cool example: turnofftheinternet.com
Grab a sensational domain
Sometimes a domain is what makes a website spread. A great example of that is PetsORFood.com for the site that claims to deliver exotic animals (like baby seals) meat to American dinner tables. The domain speaks for itself and provokes emotions by combining two “uncombineable” concepts that do not fit together: pets who we love dearly and food which we eat:
Post image by Capture Queen ™
Related posts:
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40 Responses to “Baiting for Links with Fake Websites”
Brilliant Ann, love the thinking behind these, very very clever.
Sphunn!
By Linktank on Apr 23, 2009
Wish i had to time to set up another site, my head is spinning now, you still have the basis for a great concept to bait though. How about a 101 of spoof sites for another article (don`t shoot me t`is just an idea)
By safcblogger on Apr 23, 2009
I love these ideas. Hadn’t thought about this a a plan of attack for SEO, but the client needs to have patience and money for these to pay off.
I have an idea of a Facebook spoof site that I own the domain name for. I was thinking of using it as a social media lightning rod and then using the authority to link to our clients where appropriate.
By Shell Harris on Apr 23, 2009
Wonerful Ann! Great entertainment and food for thoughts. Love the “This is the First Page” site.
By Peter Ulstrup Hansen on Apr 24, 2009
Thanks, Ann! Nice post.
But what can I do with turnofftheinternet.com like site? It’s just for fun.
By seobag on Apr 24, 2009
This is a great idea. Need to think how we can incorporate this..thanks for the post.
By Jay Gohil on Apr 24, 2009
These are very cool ideas, but you also have to determine how you will convert the links and the fun-loving traffic into real customer willing to pay for whatever it is you sell.
By David Leonhardt on Apr 24, 2009
Thanks, Ann for coming up with this great post. I wonder how many will really try to implement ….it’s real time consuming tactic.
By Afzal Khan on Apr 27, 2009
ha ha ha the pets or food one is absolutely hilarious.
OK so let’s say you put up one of these sites and everyone links to it, now what? I mean you create links to a hoax site but what are those links good for other than the hoax site being funny. Am I missing something?
By Gerald Weber on Apr 27, 2009
Hi Gerald
The ways you use this site are multiple actually. You can use it to link to your site or to advertise your (related) products, for example.
By admin on Apr 28, 2009
Hi Ann!
What a clever idea!! David is right though, you have to be able to convert to traffic. It would be much easier with a catchy look!!
Thoroughly enjoyed reading your post and look forward to many more!
By Dede on Apr 30, 2009
Thanks for a crafty idea.
I’ll have to start racking my brain to think of what my sensational site can be about.
Cheers
Zafar
By Zafar Majid on May 4, 2009
If you could come up with a catchy name for me as a dating blogger. My site is not as uniquely brandable as I wanted. Didn’t think about that when I set up the url. I could start another one. What happens when you change your url?? Can it be done when the site is new. I don’t have that many links yet.
By Dede on May 4, 2009
Great post…I am just now discovering link baiting.
By Honda Certified Hybrids on May 5, 2009
I would love to see an article about the ethics of programmers and establishing protocol for them as well as web site owners. You have a great site.
I know this is off topic but would be a great topic and maybe you could post for suggestions…
By Dede on May 7, 2009
Hi Dede, I will definitely research this. Any links you may want to share on that?
By Ann Smarty on May 7, 2009
Ann, this made for a few great smiles. Nice creativity…
By Erik on May 10, 2009
Very Clever! I had never looked into this before, but I see no reason why this notion wouldn’t be a successful viral.
The cogs start turning…
Keep up the good ideas.
By Mandy Blake on May 13, 2009
Great examples have been potraited to explain how to batte with fake links
By Seo company india on May 14, 2009
brilliant
By custom bowling pin on May 21, 2009
Thanks for the good post…I do not hesitate to tell you that i came your blog only to get backlink, but you post catched me and I am here. I heard that people make too many blogs on wordpress and blogspot to promote their sites. Is this a good technique? should i make many blogs and put my site link there, even there is no traffic but i’ll get some backlink.
By SEO India on Jun 11, 2009
Excellent post Ann – sorry I didn’t see this sooner. Please – when you have such great stuff, lemme know so I can help promote it on Sphinn! This was front page stuff!
By Gab Goldenberg on Jul 1, 2009
I visit your blog frequently and its very good , I am not a expert webmaster but i like your blog as its very simple and understandable.. please keep it up , 10/10 marks…
By 3D animation company india on Jul 11, 2009
Really i doesn’t like the fake sites in my point of view they are not working or support you long time .
Keep going …………
Thanks
By online seo company on Jul 16, 2009
Good One Ann,
I am definitely a fan of your posts.
This is a good information for us who reads your post, very cleaver thinking.
Thanks Ann.
By Bennie Stark on Aug 20, 2009
coooool. thanks for sharing the ideas.
By web design on Aug 28, 2009
Thanks for the post Ann, its really very resourceful and to the point, its really very difficult to track the fake baiting of links.
By Tag44 on Oct 1, 2009
Stumbled upon your blog doing some fun searches on viral marketing and linkbait. Found a gem at this website today via digg. Really funny, if it’s true then even better lol. http://www.breezemedia.co.uk/seo-originated-in-scotland-say-experts/
By Karen on Oct 26, 2009
Great ideas ann. i like the idea behind the http://www.theonion.com/ website. its looks soooo real.
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By uu on Nov 23, 2009
huh, the site theonion really looks as if its the real one.
By Guildford on Dec 26, 2009
Hi Ann
Male pregnancy!
These days anything is possible.
Certainly an idea to think about… I’m just thinking, is SEO Smarty real?
I’m sure it is.
By Keith Davis on Jan 3, 2010
Thanks a lot ANN, you did a great job.
By MMA pound for pound on Feb 11, 2010