Do You Sphinn, Digg, etc Your Own Articles?
To Sphinn or not to sphinn… That is the question. Bookmarking one’s own articles can be frowned upon being compared with mere spamming. And here is my sincere confession: I DO bookmark posts authored by me as social bookmarking is the best way to get to know your audience, to evaluate your own content and to experiment.
does it mean?
|Compare traffic and feed subscriptions (e.g. Google analytics and Feedburner
|Your website experienced the huge traffic boost but there were no feed subscriptions.||1. The traffic was untargeted (refer to the bounce rate and page views stats of the analytics);2. Your content does not provide any new/ exciting/ useful information.
3. You do not provide any clear way to subscribe to your feed.
|Compare the actual SB traffic and response rate.||You expected your post
to generate a much better response (e.g. in the form of comments).
|1. The visitors from SB are not interested in your niche (Google analytics will help to identify this);2. Your website is not optimized for that (it requires registration, asks for additional details, etc);
3. Your post content is not optimized to generate comments (e.g. you do not encourage people to comment)
|Evaluate the social response.||Your post was not bookmarked in any other social bookmarking network.||Your post headline is not optimized for SB.|
|Compare the response from a general social bookmarking community and from a niche
|Your post is much better responded in a general/ niche directory.||Your writing (style) is universal / very niche specific (nothing bad in either of these, unless your aims are inverse).|
|Compare the expected reaction and the actual readers’ reaction.||You expected your post to do much better in SB.||Well, that’s a great opportunity to assess your own content and writing skills.|
So the most essential stats to look into are:
1. Traffic numbers (Google analytics):
2. Bounce rate (Google analytics);
3. Page views per source (Google analytics);
4. Feed subscription stats (Feedburner.com):
5. Commenting rate;
6. Blog and social bookmarking response rate (Technorati reactions).