I love marketing tools. Anytime I am playing with a new tool, I discover a new way to access and analyze data, build connections or put together new content assets. New tools give me new inspiration and hence thank you for sharing your marketing tools with me in your emails… Keep them coming!
Thanks to your pitches I’ve been introduced to some of my favorite tools, those I’ve been using for ages and mentioning in multiple articles. These tools I’ve fallen in love with include:
So What Made Their Email Pitches Stand Out?
No need to be fancy: Be human!
Some of the best pitches I couldn’t help noticing were those of just a couple of sentences long. It kind of helps if you know my name, but otherwise just say what you think is important. No need for long intros!
Here are a few examples!
Our relationships with Buzzsumo started with the co-founder’s comment on my Google Plus post. Since then, hundreds of my articles mentioning Buzzsumo and me speaking at their conference in New York last year. Buzzsumo is still my favorite content marketing tool that has so many features that it comes in handy for most of marketing advice I ever give:
Cyfe, one of the oldest tools in my list and one I’ve been using for as long as I remember, introduced themselves to me… when offering me a job. At that time I was happy where I was but it did prompt me to check them out and here I am, 5 years after that, still an active Cyfe brand advocate. Cyfe mentions include a few features in my Entrepreneur column, mentions on Moz and even Mashable. Since that 2012 email, we’ve become good friends and the tool has grown immensely. It’s truly a rare find!
Serpstat pitches in Russian (as a native speaker, that’s something I hardly ever miss).
To put simply, all they said was “We have a new free tool, check it out”
Whatagraph pitch was longer but I still liked how it sounded. Plus they were so new, yet made it to ProductHunt. I was intrigued! Since then Whatagraph has made it to several of my articles and my readers seem to be always impressed!
Wyzerr reached out on Linkedin (which is not something I check often, admittedly) but they sounded so legit and authentic that I gave them a try. Wyzerr brings a cool idea into this world: Gamification of online surveying which they explained well in their pitch?
So how to pitch your tool to me?
There’s a reason why I picked so different emails to give as examples of pitches that worked. There’s no single recipe. Just tell what’s on your mind!
I love tools. I use many of them. Favorite tools come and go, some stick, but I try to spread a word about many! So if you have a tool to share with me, go ahead. I’ll do what I can, without asking anything in return. Because my job is to cover marketing tools, that’s how I have built my brand!
Actually, there’s one thing in common there. None of those pitches came from a PR person. Somehow PR teams have the tendency of making emails sound less authentic and mostly intimidate me with the style and amount of characters.
Also, try to make it easy. I don’t ask for a free access to your tool but it would be cool if you could include a link to a sample report, a quick video introducing the concept or a quick way to see a live demo project. Anything that would help me quickly understand what it does is a good idea.
Furthermore, I can also help you with my content marketing services, so reach out in case you are interested!
Disclaimer: Cyfe is my newest content marketing client which in no way is the reason why I included it into the above list. I love the tool and use it daily.
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