[Updated: January 18, 2017] Last year we announced our new kid: Viral Content Buzz [Update: Currently ViralContentBee.con]. We’ve been diligently going through (and beyond) the To-Do list since then and even though the project can be considered pretty established now, I still have my wow moments with it. One of them is a little case […]
Viral Marketing Advice by Ann Smarty
What does it take to make a piece of content go viral? For years experts have been trying to come up with the magic formula that creates a viral hint. They have carefully examined the efforts of hitmakers who come up with consistently popular work (think Upworthy, or Buzzfeed). They have messed around with their own headlines, tweaked their SEO strategy, put thousands into social marketing campaigns that promote their content beyond anything else.
Do you know what they have found? There is no magic formula. There is no single, foolproof way to make your content go viral on the web. Many popular content creators will never see a viral hit, in spite of how consistently they release something awesome. But just because there is no special blueprint to follow for viral content doesn’t mean you shouldn’t engage in viral marketing.
Viral marketing is the process promoting your work in a way that vastly increases your chances of getting a hit. You are marketing as though the content were already viral, in other words, not engaging in a lackluster campaign and hoping it sticks.
Here we will look at some of the best viral marketing techniques. Learn to write engaging headlines without being too click-baity and sensationalist. Find the balance between controversy and alienation. Discover better social media strategies that will grow your reader base consistently. Make sure your work is actually found and devoured by the right audience. Start using other bloggers to promote your work, for free, and in a way that they will benefit from and want.
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Last month MyBlogGuest added a new cool feature: eBooks gallery. It’s meant for both amateur and professional (digital) book writers who need to spread a word about their books. It’s a most unintrusive outreach method: You don’t pitch bloggers anything Instead, you write about your book, upload to the gallery and let blogger apply to […]
We all know how strong is image appeal. Very often a blog posts goes viral only because it starts with a great image. We also know that we cannot use just any images we find on the web: we need to respect the creator’s copyright. Luckily there are some absolutely awesome creative minds who would […]
I’ve been seriously researching (and experimenting with) video as an online marketing tool recently. There are perfect examples of successful viral marketing campaigns with videos. But this is not what I wanted to emphasize (and ask your opinion about) in this post. What I wanted to focus on in this short post is: how engaging […]
The following is the the first post in the series of guest blogging success stories. The series is dedicated to my new venture My Blog Guest, the community of guest bloggers. I am building the site where you can build links and your brand completely for free and by providing real quality, so go ahead: […]
One of those tactics that keep working for me is creating viral pieces (like long lists full of cool images) that attracts thousands of visitors and dozens of links. People seem to never grow tired of “20+ Weird Something” (I myself am guilty of regularly sharing these types of content with friends via IM and […]
I love original and unique ideas that promote themselves. Creating content that spreads is art and you are unable to generate dozens of unique and catchy ideas weekly: sometimes a person creates something truly unique once in a lifetime. Still, there are some tactics behind crafting something that becomes viral. One such tactic is making […]