My old post on calls-to-action attracted a number of comments asking for advice on my readers’ current website design. I am not a professional web designer, so the only way I can find the best solution is by experimenting and testing. Yet, effective conversion rate optimization can boost your revenue, so it is worth every […]
Usability Tips by Ann Smarty
Launching a great website has a lot of frankly boring grunt work involved. Going over every inch of a design to make sure it is fully functional is a monotonous, but necessary, chore. It isn’t just about finding bugs, but also about ensuring your site has no usability issues that impact its features and the overall user experience.
It is a very long and exhaustive process, leading many to hire outside usability testers to report on problems, or give feedback. But beyond hiring such contractors, you can do a lot to improve your website functionality on your own, by putting yourself in the shoes of the user. An honest and critical eye and a desire to constantly be improving are all that are needed to take your website to new levels of usability.
In this section we tackle all things usability. That goes far beyond the basics of bug exposure that you might think of when you first hear the word. While that is important, we want to give you advice that surpasses the minimum and takes your site into the realm of the amazing. Here you will find tips for optimizing your site for phone calls, better calls to action with CTA buttons, two tier verification methods, the fall of CAPTCHA, making more helpful features based on what your users want (not what you think they want), navigation menu examples, and a lot more.
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When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. In fact, the latter only got stronger… Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and […]
*The following guest post is by Amber Singleton Riviere* It’s surprising sometimes to visit websites and find even the most basic information missing. For your website to stand up against the sea of competing sites that are available online, you have to make sure your site delivers the expectations of your customers and visitors. Here […]
A lot of time passed since my post on calls-to-action but I am still getting comments and requests from people who are willing to get their site visitors to act. One of the recent comments was about optimizing your site for phone calls: how to place your company number to start getting calls. I don’t […]
*The following guest post is by Duncan* Have you ever felt like your blog readers are just a hassle to your site? Using up all your bandwidth and leaving messy comments all over the place? If so, you need some tips in how to alienate them and stop them coming back for good. Just follow […]
A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in. It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well. Here’s what a two-step opt-in looks like: Get updates on […]
CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Human Apart”. In a broader sense, CAPTCHA is defined as: Type of challenge-response test used in computing to ensure that the response is not generated by a computer. The process involves one computer (a server) asking a user to complete a […]