Link Building Tips by Ann Smarty

Google has made a bit of a mess. Continuous changes in their algorithm have been met with more spam in spite of their efforts. Bots and scrapers, as well as keyword stuffers, remain a problem no matter how hard they struggle against them. Their updates just aren’t working to keep the baddies at bay.

Unfortunately, it is the good guys who suffer. The response by Google to become more aggressive in their anti-linking targets have swept up those who have been using link building responsibly, without cutting out those who were trying to exploit the system. Now the company has gone so far as to suggest no-follows on literally every link, making the bold claim that link building is effectively dead.

But content creators know better. Linking is a part of both offering proper credit to the original source of information, and connecting our readers to other pages that they will find beneficial. In the end, we are writing for them, not for search engines. Ranking is a byproduct of properly creating that content, and links are a natural part of the process.

Anyone who has gotten a message, polite or threatening, about no-following or removing a link knows the pain in the side the whole issue has become. It is completely changing an industry without clear alternatives in place.

Just thinking about it is enough to give anyone a headache. Which is why we want to navigate the treacherous waters for you, and make it a little bit easier. In this section you will not only find the latest news relating to backlinking, but what it means for you and your content. You will also find tips for building links that are strong, relevant, and (hopefully) safe from the powerwashing being conducted on Google.

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