While it can be rather hard (if not impossible) to handle the off-site SEO campaign, on-site search engine optimization is under your control and it will take you no more than a few hours to check the boxes below. That’s not about adjusting your website to search engines ( as on-site sceptics might say) or about pushing your site to the first page in SERP in a day. That’s an online etiquette which demonstrates your level of competence and also makes the crawlers visit your pages more eagerly.

I have made a keyword analysis and chosen keywords to optimize for;

I have made sure my keywords are directly related to my niche;

I use unique short meta tags based on my keywords;

I have written unique content using my primary keywords;

I add quality content at least once a week to ensure Google has something new to crawl;

I do keep to CCS styles;

I keep my javascript in an external file;

I’ve made sure that my code is clean and is no more than 100 K (the less the better);

I do have a 404 error page;

I do take advantage of <h1>, <h2> and <h3> to show G what is important;

I have developed a good clean website structure based on my keyword analysis;

I use readable (.html) URLs (I do mod-rewrite if needed);

I don’t use js, drop-downs or images for my navigation menu - just plain text links;

I don’t overuse images and flash;

I use alt text for my images and links;

I have a site map to make Big Daddy’s life easier;

I take advantage of rel=”nofollow” attribute to direct the PageRank flow;

I do 301-redirect non-www version to www version (or vice versa) to show Google what I like more;

I out-link using my primary keywords in anchor text;

I flatter Google by out-linking to them;

I do let SEO experts handle my on-site optimization!

Official sources to back these statements:

Official Google Blog:

while Googlebot is great at following and understanding the structure of HTML links, it can have a difficult time finding its way around sites which use JavaScript for navigation…