I usually try to avoid posting here what is already so widely discussed. Really lately we haven’t had a single day without another Twitter post (sometimes also interrupted by Pownce and Plurk ones). But if you come across 4 new Twitter apps in one-hour time, you just can’t help sharing that.
Social Media Marketing Tips by Ann Smarty
Launching Viral Content Buzz should give you an idea of just how passionate we are about social media marketing. The open dialogue between followers, the chance to share links, keyword and reputation monitoring...social media is the digital marketing tool that for years we couldn’t even dream of.
The only problem is that strategies that work can be fleeting. As users adapt, so too do the tactics we use to connect with them have to change. Failing to do so is a quick way to kill off any chances you might have had to appeal to them. After all, if you never post anything worth seeing on your Twitter account, people will remember that. It will be harder to get them to follow you once you have started making an effort. The right social media marketing plans have to be implemented right away.
In this section we go over the myriad of connected topics that fall under the social media marketing banner. That includes creating social plans that reflect the unique features and stregths of each platform. Do you want to use Facebook to reach your audience? Maybe Twitter is more your speed? Is Pinterest your next viral launching super tool?
But it goes beyond the site you use. Special tools can help you monitor and increase your results. Keyword research can boost your visibility and attract a whole new audience you may have never otherwise cornered. Reputation management can be the deciding factor between a PR dream and nightmare. And you might be a Twitter account away from turning your brand lose into a win.
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Optimize your images for search engines: Keywords in alt text, text around the image, image name, page title; Preferred image formatting – jpg; Separate SE accessible image folder; Image freshness. (SEW suggests re-uploading your images to keep them fresh); Enabled image search option at Google webmaster tool. Reasonable image file size (see the discussion at […]
Like I said previously, social media is not all about friends and mutual help. It might also trigger unreasoned hatred, misinterpretation and misunderstanding. Well, fellow Mozzers might have noticed my highly negative attitude towards SEOMoz thumb down system; so recent discussions over there inspired me to post my opinion on general negative voting across the […]
The benefits of niche blogging are well-known: that’s a proven way to attract loyal audience who will be visiting your site and interact with you; applying niche blogging basics also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks. But is it also as good for actually […]
A friend of mine came to me recently saying that she was “blatantly approached with an insulting proposition” </quote> by another member of the social media network where she participated. She looked really worried and angry. I recommended her to block the guy and forget about that. Another friend of mine keeps complaining that he […]
All social networks are slightly essentially different [well, let me tell you some commonplace truth, you know] – a newb will first try to apply the same “proven” strategy once he joins a new community, while an experienced marketer will explore the differences first and will try to tweak a new social media marketing strategy. […]
Let’s face it, we do flatter daily in real life either sincerely or on purpose. There is no secret that flattering is also a widely used social media marketing tool. With it you can get more social friends, their support and help, and establish yourself as a social network power user. Didn’t you once [or […]