Saturday, March 15th, 2008
Optimize your images for search engines:
Keywords in alt text, text around the image, image name, page title;
Preferred image formatting - jpg;
Separate SE accessible image folder;
Image freshness. (SEW suggests re-uploading your images to keep them fresh);
Enabled image search option at Google webmaster tool.
Reasonable image file size (see the discussion at WW)
Limited ...
Category: Usability, Social Media Marketing, On-Page SEO | 21 Comments »
Wednesday, March 5th, 2008
Like I said previously, social media is not all about friends and mutual help. It might also trigger unreasoned hatred, misinterpretation and misunderstanding. Well, fellow Mozzers might have noticed my highly negative attitude towards SEOMoz thumb down system; so recent discussions over there inspired me to post my opinion on ...
Category: Social Media Marketing, Social Bookmarking | 28 Comments »
Friday, February 29th, 2008
The benefits of niche blogging are well-known: that's a proven way to attract loyal audience who will be visiting your site and interact with you; niche blogging also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks.
But is it also as good ...
Category: Social Media Marketing, Blogging, Branding | 19 Comments »
Sunday, February 10th, 2008
A friend of mine came to me recently saying that she was "blatantly approached with an insulting proposition" </quote> by another member of the social media network where she participated. She looked really worried and angry. I recommended her to block the guy and forget about that.
Another friend of mine ...
Category: Social Media Marketing | 28 Comments »
Thursday, January 10th, 2008
All social networks are slightly essentially different [well, let me tell you some commonplace truth, you know] - a newb will first try to apply the same "proven" strategy once he joins a new community, while an experienced marketer will explore the differences first and will try to tweak a ...
Category: Social Media Marketing | 5 Comments »
Saturday, January 5th, 2008
Let's face it, we do flatter daily in real life either sincerely or on purpose. There is no secret that flattering is also a widely used social media marketing tool. With it you can get more social friends, their support and help, and establish yourself as a social network power ...
Category: Social Media Marketing, Viral Marketing, Branding | 15 Comments »
Sunday, December 16th, 2007
Web marketers who view social media as a promotional tool can be roughly divided into three categories:
1) Those who blatantly spam (in a hope to get quick traffic). They usually have no valuable content to offer the community and their main goal is to get people click on an ad.
2) ...
Category: Social Media Marketing, Viral Marketing, Social Bookmarking, Branding | 24 Comments »
