One thing I’ve realized throughout the years in digital marketing: Your biggest asset, your biggest accomplishment and your biggest success is you, your brand. I’ve been through the ups and downs throughout this crazy journey (And I hope more are still ahead) but my personal brand has been saving me all the time. That’s something […]
Reputation Management Tools and Tips from Ann Smarty
Keeping your reputation at the forefront of your mind is crucial for the success of your brand. It requires constant diligence, and a keen eye for details that might otherwise slip under the radar. Knowing what people say about you, the good and the bad, isn’t a matter of either ego or feedback. It is customer relations, and necessary for your brand to grow.
Public relations disasters can happen to anyone. From the largest corporation facing an embarrassing social media debaucel, to someone ruining their own brand name and credibility, we have seen it happen time and time again. What is the difference between the two examples above? The first properly handled the mistake, the second only made it worst. Clearly only one was equipped to manage their reputation, and the impact it had is obvious.
Learning to properly monitor and maintain your reputation online is a tall order. You have unlimited scope, as digital communication and social networking has given anyone a platform, from anywhere in the world. Sometimes the feedback you receive may be unfair, or a complete fabrication. Or you could miss out on opportunities to play up the positives. You have to watch your mentions online in order to make it grow, and grow in the right way.
In this section we let you know different ways that you can manage your reputation online. That includes watching for mentions, setting up tools for automatic alerts, optimizing your response time to complaints and praise, controlling your name search results, burying bad results, balancing multiple online identities (and why you should), case studies involving reputation and PR, and a whole lot more.
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Ok, before you start calling me a spammer or anything like that, I’ll say there may be totally legit reasons why you would want to keep several online identities, for example: You may want to separate business life from your personal life (really having your husband/wife and your clients on same Facebook account may be […]
A really cool reputation management tool WhosTalkin.com has been launched fro public usage this week. The tool is free, requires no registration and offers plenty of options to play with:
While Tom over at SEOmoz posted a must-read piece on negative reputation, its types and ways to deal with it (like SERPs monitoring, social media monitoring, etc), I decided to add my two cents here discussing a few online services that encourage spreading negative reputation over the Internet. The websites discussed offer anyone anonymously to […]