Reputation Management Tools and Tips from Ann Smarty

Keeping your reputation at the forefront of your mind is crucial for the success of your brand. It requires constant diligence, and a keen eye for details that might otherwise slip under the radar. Knowing what people say about you, the good and the bad, isn’t a matter of either ego or feedback. It is customer relations, and necessary for your brand to grow.

Public relations disasters can happen to anyone. From the largest corporation facing an embarrassing social media debaucel, to someone ruining their own brand name and credibility, we have seen it happen time and time again. What is the difference between the two examples above? The first properly handled the mistake, the second only made it worst. Clearly only one was equipped to manage their reputation, and the impact it had is obvious.

Learning to properly monitor and maintain your reputation online is a tall order. You have unlimited scope, as digital communication and social networking has given anyone a platform, from anywhere in the world. Sometimes the feedback you receive may be unfair, or a complete fabrication. Or you could miss out on opportunities to play up the positives. You have to watch your mentions online in order to make it grow, and grow in the right way.

In this section we let you know different ways that you can manage your reputation online. That includes watching for mentions, setting up tools for automatic alerts, optimizing your response time to complaints and praise, controlling your name search results, burying bad results, balancing multiple online identities (and why you should), case studies involving reputation and PR, and a whole lot more.

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