Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet 🙂 ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) – I don’t like repeating […]
Content Marketing Tips and Tricks by Ann Smarty
Learning to write is a difficult prospect for many content creators. Universities teach extensive classes in marketing degrees. But for those of us who jumped into entrepreneurship without a business course leading the way, content marketing is one of the more intimidating of digital marketing tools.
Thanks to the way search engines are now reacting to once tried and true SEO methods, it is getting even harder to strike a balance. Yet there is no getting around the need for good, solid content marketing on a website that expects to turn leads into conversions. Or those that plan on using advanced content to drive brand awareness.
While you can always hire someone to do it for you, even that requires some expertise on the matter just to make sure you are getting everything you need out of that content. Chances are you will have to optimize it yourself anyway, and make changes as your SEO strategy evolves. We all know the place of trial and error in a properly executed digital marketing strategy. Having a solid framework is the first step in making sure every incarnation of your content marketing is as strong as it can be.
In this section we are going to help you navigate the choppy waters of proper content marketing. Learn what is can do to drive profits from your online store. Attract new readers to your blog. Build a dedicated email marketing list. Make a statement about exactly what your website is and does, and attract the right audience to meet those aims. Keep up to date on the newest tips and tricks being used by experts to improve reach and integrate content with other promotional tactics.
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Update September 2018: SEO has evolved a lot since I wrote this article, so I decided to update this article with what has happened: 2019 SEO trends Google 2007 – 2012: Roundup SEO Then and SEO Now: The evolution of SEO While it can be rather hard (if not impossible) to handle the off-site SEO […]