Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read that much and images aren’t nearly as dynamic. Companies and small businesses realize the power of video and plug into the video making trend. At the same time, there’s […]
Content Marketing Tips and Tricks by Ann Smarty
Learning to write is a difficult prospect for many content creators. Universities teach extensive classes in marketing degrees. But for those of us who jumped into entrepreneurship without a business course leading the way, content marketing is one of the more intimidating of digital marketing tools.
Thanks to the way search engines are now reacting to once tried and true SEO methods, it is getting even harder to strike a balance. Yet there is no getting around the need for good, solid content marketing on a website that expects to turn leads into conversions. Or those that plan on using advanced content to drive brand awareness.
While you can always hire someone to do it for you, even that requires some expertise on the matter just to make sure you are getting everything you need out of that content. Chances are you will have to optimize it yourself anyway, and make changes as your SEO strategy evolves. We all know the place of trial and error in a properly executed digital marketing strategy. Having a solid framework is the first step in making sure every incarnation of your content marketing is as strong as it can be.
In this section we are going to help you navigate the choppy waters of proper content marketing. Learn what is can do to drive profits from your online store. Attract new readers to your blog. Build a dedicated email marketing list. Make a statement about exactly what your website is and does, and attract the right audience to meet those aims. Keep up to date on the newest tips and tricks being used by experts to improve reach and integrate content with other promotional tactics.
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I spoke on seasonal trends and how they affect SEO and hence content marketing strategy at Pubcon last year. While preparing my deck, I decided to create a list of resources here to make it easier for Pubcon visitors to get a neat overview of everything they need to get this content strategy in action. […]
Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article […]
*This is a guest post by Nick LeRoy* Everyone wants to rank number one for trophy keywords within their industry. What they fail to realize is that rankings for these terms is not always the best. While traffic sent to your site is important it isn’t nearly as important as conversions. Think about it this […]
I’ve been recently thinking about optimizing my email signature. The problem is, I have too many things to include there and at the same time want to keep it simple and clean. Running a few experiments I came to important (yet evident) conclusions: email / digital signature is of great importance: it influences both the […]
I just posted an article on SEJ describing different ways to organize your keyword list to make the most of your thematic search modifiers. Throughout the post I’ve been describing the necessity of exploring your keyword modifiers to: to get more organic search traffic; to wisely optimize your internal site structure; to know how to […]
Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet 🙂 ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) – I don’t like repeating […]