It is funny I’ve started a new project but haven’t shared it with my best friends – SEOsmarty readers (no, actually it is sad)… From now on, apart from seeing me regularly on Search Engine Journal, you’ll be able to read my posts at DailySEOtip.com – a new blog I’ve started together with my boss […]
Digital Marketing Ethics by Ann Smarty
Digital Marketing Ethics have always been a controversial - sometimes touchy - subject among internet marketers. Those who work on the technical side have a tendency to demonize search engine optimization thanks to scrapers and scammers using improper methods to drive traffic. This is almost always a numbers game for them, a way of generating PPC profits and upping their ranking Google to get more without any real effort.
Of course, Digital Marketing is so much more than that. A couple of bad eggs doesn’t stop the fact that proper keyword enhancement and exploitation is a normal part of optimizing a website for the very algorithm Google has put in place. No amount of changes to that algorithm lessens the impact of SEO on search results.
In a time where so many popular marketing tactics are being demonized, it isn’t easy to say where the issue of ethics stands. On one hand, you have people like Google’s Matt Cutts claiming guest posting is dead (I vehemently disagree). Nofollow is being enforced on links, reducing the opportunities for link building to an insane degree. Paid guest posting is so rare now that little websites haven’t got much of a chance of using it to build a stronger following.
What is clear is that ethics in marketing isn’t. Black and white adherence to everything Google says is a quick way to reduce your results. That doesn’t mean you should go against their policies and guidelines, just that the matter of what is “right” is more a matter of debate than it might at first seem. Is guest posting inherently bad? Obviously not. Is using a paid guest post to manipulate readers into contributing to PPC profits shady? It could be argued that yes, it is.
This is an ever changing topic, and in this section we will cover everything to do with it.
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Today in the morning I was pinged by one of my Facebook friends with some cute news: a start-up called Magpie (aff link) offers you to monetize your Twitter account and earn money for Tweeting the ads. My instant reaction was “Nah…” The whole idea of earning money from friends sounds somewhat not good. But […]
The common delusion (under which I’ve also been for some time) is that you can use any image you find at Flickr as long as you link back to it. Well, this is wrong. Let’s try to figure all Flickr image license types to see which images you are allowed to post at your sites […]
Ok, my blog is back! I have to apologize for being so dumb that the hosting transfer took me about a week! But please bare with me: I have reasons (well, one reason to be precise) to be busy and overwhelmed and… Alright, I guess that’s enough for excuses – I just mean to say […]
Guest posting (contributing to other blogs with the link back – usually in the “About the author” section) is the great way to: build backlinks; attract audience (probably interested in neighboring niches); build relationships with other bloggers, etc I’ve been recently involved in a number of guest posts throughout different-niche blogs and was struck by […]
I’ve been recently thinking about optimizing my email signature. The problem is, I have too many things to include there and at the same time want to keep it simple and clean. Running a few experiments I came to important (yet evident) conclusions: email / digital signature is of great importance: it influences both the […]
While Tom over at SEOmoz posted a must-read piece on negative reputation, its types and ways to deal with it (like SERPs monitoring, social media monitoring, etc), I decided to add my two cents here discussing a few online services that encourage spreading negative reputation over the Internet. The websites discussed offer anyone anonymously to […]