Long time ago I wrote a short (yet quite complete) post on image SEO which obviously needed an update, so a couple of weeks ago I wrote a bit more detailed and up-to-date article on optimizing images for search and social media. Image optimization is important for many reasons, including better performance, faster site speed […]
On-Page SEO (Search Engine Optimization) Advice by Ann Smarty
Search Engine Optimization has come a long way since its origins. But it is no less important than it was before, having evolved into something more sophisticated and pure than the keyword stuffing that used to be prominent across the web. It is more refined, and the penalty against shady tactics makes it worth a website’s while to do it right. Keeping up to date with the latest tactics a good first step.
On-Page SEO is some of the most tricky to master. Unlike content based keywords, it has to be placed in just the right way. You walk a very thin line between perceived crawler spam and effective keyword density. Likewise, figuring out the right combination of terms for metadata can be difficult at best. Trial and error is normal, but frustrating when the pieces just aren’t quite fitting together. No one likes seeing less results than they hoped for.
It goes beyond how to present your optimizations. Keyword research and the latest algorithm changes by the ever evolving Google also come into play. It is a complicated, but rewarding, business. The right strategy can make the difference between a site that become a viral hit, and one that remains obscure and unvisited.
Here you can find all topics related to SEO. Learn the perfect tools to help you find the right keywords to implement into your overall plan. Find out the latest news on restrictions being placed on engine crawlers. Get useful tips to really up your metadata optimization game. Or just discover the connection between your website layout and menu design, and how it impacts your search engine ranking.
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I’ve lately had to deal with a huge database-driven website. What troubled me most was the huge navigation menus – and I am wracking my brain over the ways to optimize it both for users and search engine bots. It is always the hardest – to organize huge number of links into one easy-to-navigate and […]
I just posted an article on SEJ describing different ways to organize your keyword list to make the most of your thematic search modifiers. Throughout the post I’ve been describing the necessity of exploring your keyword modifiers to: to get more organic search traffic; to wisely optimize your internal site structure; to know how to […]
I will be posting on competition research at Search Engine Journal. The first post is already up and you are welcome to let me know what you think: Make the Most of SEO Competitive Research: Evaluating the Competition. In the series I will be looking into:
Website architecture or website inner structure or whatever you prefer to call it is very important both in terms of usability and SEO. There are plenty of theories on it and they can take the whole separate blog to cover. I compiled 5 quick steps which will take you no more than 20 minutes to […]
Recently I have been browsing around looking for some information on copyright infringement and what astonished me was that all I could find was content based .gov, .edu and wiki pages. Copyright and trademark are hot topics now and I am sure many people searching for them are interested in finding a professional consultant service […]
Update September 2018: SEO has evolved a lot since I wrote this article, so I decided to update this article with what has happened: 2019 SEO trends Google 2007 – 2012: Roundup SEO Then and SEO Now: The evolution of SEO While it can be rather hard (if not impossible) to handle the off-site SEO […]