I will be posting on competition research at Search Engine Journal. The first post is already up and you are welcome to let me know what you think: Make the Most of SEO Competitive Research: Evaluating the Competition. In the series I will be looking into:
On-Page SEO (Search Engine Optimization) Advice by Ann Smarty
Search Engine Optimization has come a long way since its origins. But it is no less important than it was before, having evolved into something more sophisticated and pure than the keyword stuffing that used to be prominent across the web. It is more refined, and the penalty against shady tactics makes it worth a website’s while to do it right. Keeping up to date with the latest tactics a good first step.
On-Page SEO is some of the most tricky to master. Unlike content based keywords, it has to be placed in just the right way. You walk a very thin line between perceived crawler spam and effective keyword density. Likewise, figuring out the right combination of terms for metadata can be difficult at best. Trial and error is normal, but frustrating when the pieces just aren’t quite fitting together. No one likes seeing less results than they hoped for.
It goes beyond how to present your optimizations. Keyword research and the latest algorithm changes by the ever evolving Google also come into play. It is a complicated, but rewarding, business. The right strategy can make the difference between a site that become a viral hit, and one that remains obscure and unvisited.
Here you can find all topics related to SEO. Learn the perfect tools to help you find the right keywords to implement into your overall plan. Find out the latest news on restrictions being placed on engine crawlers. Get useful tips to really up your metadata optimization game. Or just discover the connection between your website layout and menu design, and how it impacts your search engine ranking.
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