The Internet is changing rapidly. What seemed to work fine only a few months ago, can now have no effect at all. Thus the skills of an SEO expert cannot be limited to tactics which proved to work for years. Continuous learning and modifying your strategies is a key to a successful SEO campaign. Low…
I am sure that most of you already know and use the following search operators when planning an SEO campaign. But from my own experience, you don’t often use even what you are well aware of just because things tend to slip your mind. So that’s rather a reminder of the tools search engines kindly…
By the recent PR crackdown Google has made it quite clear that paid links can harm both the publisher’s and advertiser’s websites. They can negatively impact a site’s PR and ranking in SERP. But the problem is that paid links are not so easy to identify. If done carefully they may remain invisible even to…
To Sphinn or not to sphinn… That is the question. Bookmarking one’s own articles can be frowned upon being compared with mere spamming. And here is my sincere confession: I DO bookmark posts authored by me as social bookmarking is the best way to get to know your audience, to evaluate your own content and…
Focusing on your targeted keywords in the domain name is rather a disputable question. Yet domain name optimization has proved to be highly effective in terms of rankings. Suffice it to say that in some cases (especially when dealing with long tail and when combined with couple of other favorable factors) key-phrase-based domain name can…
Along with blogging itself, commenting is a powerful tool of networking and branding. A popular blog represents the huge niche community you might want to be a part of. The reasons behind blog commenting are: 1/ leaving comments on other people’s popular blogs is a good method to network; 2/ regular commenting is a smart…
Website optimization can be rather time consuming – you never know if this strategy will work for you and you will have to experiment again and again. What is more, the result can be measured in a time and you might be unaware which of your experiments really did magic and what to do next….
