By the recent PR crackdown Google has made it quite clear that paid links can harm both the publisher’s and advertiser’s websites. They can negatively impact a site’s PR and ranking in SERP. But the problem is that paid links are not so easy to identify. If done carefully they may remain invisible even to…
To Sphinn or not to sphinn… That is the question. Bookmarking one’s own articles can be frowned upon being compared with mere spamming. And here is my sincere confession: I DO bookmark posts authored by me as social bookmarking is the best way to get to know your audience, to evaluate your own content and…
Focusing on your targeted keywords in the domain name is rather a disputable question. Yet domain name optimization has proved to be highly effective in terms of rankings. Suffice it to say that in some cases (especially when dealing with long tail and when combined with couple of other favorable factors) key-phrase-based domain name can…
Along with blogging itself, commenting is a powerful tool of networking and branding. A popular blog represents the huge niche community you might want to be a part of. The reasons behind blog commenting are: 1/ leaving comments on other people’s popular blogs is a good method to network; 2/ regular commenting is a smart…
Website optimization can be rather time consuming – you never know if this strategy will work for you and you will have to experiment again and again. What is more, the result can be measured in a time and you might be unaware which of your experiments really did magic and what to do next….
Update September 2018: SEO has evolved a lot since I wrote this article, so I decided to update this article with what has happened: 2019 SEO trends Google 2007 – 2012: Roundup SEO Then and SEO Now: The evolution of SEO While it can be rather hard (if not impossible) to handle the off-site SEO…
