My Blog Guest

Find Your Most Useful Content with Help of Copy Heat Map

Copy heat mapWhat determines the usefulness of some of your content (as compared to the rest of your articles you write)? The number of people who found it valuable enough to link to it? The number of people who found it great enough to Tweet it or vote on social media? The number of people who re-blogged it? There are plenty of criteria and it is a wise idea to evaluate your content against various combinations of the criteria. Another wise idea is to try to realize which part of one particular article accounted for its popularity and apparent “usefulness”. And here’s a great way to do that: see which part of your article is copied more than the other parts and thus get a clear understanding of what exactly appealed to your readers. In other words, create a copy heat map of you posts. Why can a copy heatmap be used to define the content quality? This is obvious, I guess: if you copy something on the page, you either want to share it or save for the future reference. In either case, you have found the content useful enough to share or save. Thus, by taking a look at what people copy from your pages, you can define what appeals most to them and how to create more content like that. Is there any tool that can help you create a copy heat map of your pages? If there were no such a tool, I wouldn’t write the post! Tracer, the tool that can be mainly used to protect your content and get links from content thieves, has another cool feature: the heat map of your content based on the number of times it was copied. Some examples? One of my most successful posts on color branding, has been copied multiple times. According to Tracer, the post most useful parts are:

  • The table representing the color in business theory;
  • The facts about colors listed below the table:

Post copy heatmap

My other high-traffic post on optimizing images for search and social media appeals to the readers especially due to that part about making the images social-media-friendly:

Copy heat map

What other heat mapping tools do we know? We’ve already seen a few tools that help you create heat maps:

  • CrazyEgg shows which elements of your page gets clicked more often;
  • Feng-Gui shows you the heat map of any image you submit based on the colors, orientation, contrast, intensity, element size, etc.

While these tools are definitely worth a try for various purposes; they can hardly be used to determine the quality of your actual content. So what are your thoughts? Do you use any of the listed heat mapping tools and if yes, then how exactly? Post image by steve phillips

The following two tabs change content below.
  1. 23 Responses to “Find Your Most Useful Content with Help of Copy Heat Map”

  2. This is wayyy more technical then I like to But still after reading it twice, def see the benefit.

    Nice post.

    By John Paul Aguiar on Apr 20, 2010

  3. I have not really used heat mapping tools but after reading your post will definitely be trying it.

    By Andrew@BloggingGuide on Apr 21, 2010

  4. nice idea, I will try that. thanks

    By cheryl on Apr 21, 2010

  5. This looks interesting. Have to check it out.

    By Zack on Apr 22, 2010

  6. Great tools! I never used it before but now that I came across your post and read about these mapping tools, I’ll try using it. Thanks

    By JabberStream on Apr 23, 2010

  7. Great tools! I will try!

    By Luisa Gontijo on Apr 23, 2010

  8. “Thus, by taking a look at what people copy from your pages, you can define what appeals most to them and how to create more content like that.”

    If my contents are being copied by spammers or bots, then how i can really gauge the value of my contents.

    By Himanshu on Apr 24, 2010

  9. @Himanshu, spammers or bots don’t copy content in parts – so they won’t effect your heat map. Only those who really cared to read your post will copy some PART of it.

    By Ann Smarty on Apr 24, 2010

  10. Thanks for drawing my attention to Tracer. Sounds like a very useful tool.

    By Dean on Apr 24, 2010

  11. Nice tools! I never used it, I will try it now

    By Mike on Apr 25, 2010

  12. Hey Great!I realty like this Blog Now, we can find out how many times our content are copied.This is great tool for blog post …I will try..

    By Nikhil Patel on Jun 16, 2010

  13. good idea, don’t wait to try :)

    By five ip address classes on Jun 20, 2010

  14. I have never used any tool like this but i will like to try it for test and see how it goes

    By Phil on Jun 21, 2010

  15. Its seems nice tool, i tried and works fine for the contents

    By Phil on Jun 22, 2010

  16. did use any heat map tool yet. I am gonna use one very soon

    By free seo tools on Jun 26, 2010

  17. Truly said, copy heat map acts a meter gauge for content. I have not yet used the Tracer tool, also I believe most of the webmasters are not much aware of the tool. Still I have a question that my blog being copied, gives me more insight into which part of the content is more appealing and how I should create more such content. Content placement, content representation by making text bold, adding attractive images are good practice.

    By Search Engine Optimization Book on Jul 16, 2010

  18. very useful tutorial Ann. I need to use heat map as well

    By website design montreal on Jul 16, 2010

  19. Nice tools! I never used it, I will try it now.

    By Phil on Jul 27, 2010

  20. This looks interesting.I have never used any tool like this but i will like to try it for test and see how it goes…thanks

    By Nick on Aug 4, 2010

  21. Very nicely written article. I liked CrazyEgg very much. It’s really worth to use it

    By website design montreal on Aug 4, 2010

  22. Hi, before this i never used any tool of this type but you have a great blog with such a nice information. Now i want to try this tool after reading of your Blog.Thanks for sharing the nice information.

    By wages on Aug 13, 2010

  23. Very nice blog providing such good information…it is new for me so i will try for my in coming project….thanks…

    By Sam on Aug 16, 2010

  24. It isn’t quite the same, but google is testing something inside analytics that tracks how many clicks you get to each link on the page, allowing you to better utilize these areas.

    By Rico@rotator cuff pain relief on Aug 12, 2011

Post a Comment