Web marketers who view social media as a promotional tool can be roughly divided into three categories: 1) Those who blatantly spam (in a hope to get quick traffic). They usually have no valuable content to offer the community and their main goal is to get people click on an ad. 2) Those who link […]
Social Media Marketing Tips by Ann Smarty
Launching Viral Content Buzz should give you an idea of just how passionate we are about social media marketing. The open dialogue between followers, the chance to share links, keyword and reputation monitoring...social media is the digital marketing tool that for years we couldn’t even dream of.
The only problem is that strategies that work can be fleeting. As users adapt, so too do the tactics we use to connect with them have to change. Failing to do so is a quick way to kill off any chances you might have had to appeal to them. After all, if you never post anything worth seeing on your Twitter account, people will remember that. It will be harder to get them to follow you once you have started making an effort. The right social media marketing plans have to be implemented right away.
In this section we go over the myriad of connected topics that fall under the social media marketing banner. That includes creating social plans that reflect the unique features and stregths of each platform. Do you want to use Facebook to reach your audience? Maybe Twitter is more your speed? Is Pinterest your next viral launching super tool?
But it goes beyond the site you use. Special tools can help you monitor and increase your results. Keyword research can boost your visibility and attract a whole new audience you may have never otherwise cornered. Reputation management can be the deciding factor between a PR dream and nightmare. And you might be a Twitter account away from turning your brand lose into a win.
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