SEO Copywriting

HOW TO: Re-package Your Best Content for More Exposure (and Links)

Friday, January 21st, 2011

A couple of weeks ago I did an article at our BlueGlass blog on the 3Rs of *really* great content (http://bit.ly/ecw8zK). The third "R" was about smart re-packaging or re-purposing your content which obviously requires more information and clarification. Your best content doesn't have to live only once. If you have ...

Set Aside Your SEO Ego and Set Reasonable Keyword Goals

Monday, June 28th, 2010

*This is a guest post by Nick  LeRoy* Everyone wants to rank number one for trophy keywords within their industry.  What they fail to realize is that rankings for these terms is not always the best.  While traffic sent to your site is important it isn’t nearly ...

SEO Consultant’s Email Signature – What’s Your Tactic?

Monday, September 22nd, 2008

I've been recently thinking about optimizing my email signature. The problem is, I have too many things to include there and at the same time want to keep it simple and clean. Running a few experiments I came to important (yet evident) conclusions: email / digital signature is of great importance: ...

Organizing Your Keyword Modifiers (SEJ)

Monday, March 17th, 2008

I just posted an article on SEJ describing different ways to organize your keyword list to make the most of your thematic search modifiers. Throughout the post I've been describing the necessity of exploring your keyword modifiers to: to get more organic search traffic; to wisely optimize your internal site structure; to know ...

SEO Slogans: Cool, Sexy And Not Only That…

Sunday, February 17th, 2008

Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet :) ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) ...

On-Page SEO Checklist

Wednesday, November 7th, 2007

While it can be rather hard (if not impossible) to handle the off-site SEO campaign, on-site search engine optimization is under your control and it will take you no more than a few hours to check the boxes below. That's not about adjusting your website to search engines ( as ...