This post is [again] courtesy of my fellow Mozzer – Rishil A couple of weeks ago – we published Search Within a Search- How This Could Mean Bad News for Your Site. It seems that brands and marketers have realized how teleportation can harm a business brand, not just in organic, but paid search too. […]
Search Engines: Tools, Hacks and Tips by Ann Smarty
Search engine policies and protocols are getting harder and harder to keep track of these days. In spite of denying the existence of disavows and penalties, our own service was subject to just such a mercenary tactic fairly recently. MyBlogGuest saw first hand what happens when Google gets nasty.
Having come through the other side of the issue - and accepting that there is no recovering from the fallout that resulted in the hit - there is some unique insight to provide on this particular issue. The might of Google is extreme, and it goes beyond just search. Their grip reaches into every corner of the internet, from social media to content. How do you keep yourself from facing the struggles and strife that we did?
The hard truth is that there is no 100% way of keeping yourself from facing penalties. Rules are changing, and so you always run the risk of falling behind on one. Or just being accused under a more arbitrary, vaguely defined policy that was created to carpet bomb a growing issue. It is becoming more and more obvious that Google is reacting strongly in hopes of keeping up with the growing sophistication of scammers exploiting the system. Their algorithm updates just aren’t doing the job.
Don’t worry, that doesn’t mean there is no hope. Search engines are a huge category, and there are many topics encompassed within its scope. In this section we will keep you up to date on those evolving protocols, give you advice on increasing traffic, discuss the often divisive issue of Google’s place in monitoring the web, talk about new features, look at how to integrate other services with search results, and a lot more.
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This post is courtesy of my fellow Mozzer – Rishil Last week Google revealed search within search (officially called teleportation) although it’s come as a surprise to quite a few people, its been in the test mode since 2006. The purpose is to enhance user experience and the “ikelihood of finding the exact page they […]
I have just posted another article at Search Engine Journal describing a way to monitor Google keyword positions over time. Tracking SERPs is an important SEO technique that helps: to get a deeper understanding of how search engines work; to keep an eye on both your new and established competitors; to discover new SEO tactics […]
I am sure that most of you already know and use the following search operators when planning an SEO campaign. But from my own experience, you don’t often use even what you are well aware of just because things tend to slip your mind. So that’s rather a reminder of the tools search engines kindly […]